Good Start Gentle Plus Consumer Insights

Who buys Good Start Gentle Plus? Good Start Gentle Plus consumers are generally lower income, African American, and adolescent age. Good Start Gentle Plus consumers are more likely to purchase Good Start Gentle Plus during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Good Start Gentle Plus Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$30.92
% of Basket $ (median)
61.8%
Total Basket $ (median)
$50.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Good Start Gentle Plus Consumer Demographics

demographic
index
Female
103
Male
66
<24
318
25-34
196
35-44
69
45-54
38
55-64
30
65+
25
African American
190
Asian
125
Caucasian
90
Hispanic
123
demographic
index
Has Kids
121
No Kids
52
- $20k
142
$20k-40k
189
$40k-60k
118
$60k-80k
75
$80k-100k
65
$100k-125k
59
$125k +
37
No College
101
College
107
Adv. Degree
64

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Good Start Gentle Plus Basket Affinity & Size

brand
basket affinity
Gerber Graduates 28.2x
Huggies 7.5x
Totino's Pizza Rolls 7.2x
Armour 6.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
174

Where is Good Start Gentle Plus Purchased?

channels
index
Club
71
Dollar
43
Drug
58
Food
38
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Huggies 2.0x
Marlboro Gold Pack 2.0x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
43
Credit
52
Debit
78
Food Stamps
839

When is Good Start Gentle Plus Purchased?

day of week
Sun
13.9%
Mon
13.1%
Tue
14.1%
Wed
13.5%
Thu
13.4%
Fri
16.0%
Sat
16.0%
time of day
Morning
11.5%
Noon
17.8%
Afternoon
34.4%
Evening
28.5%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Good Start Gentle Plus consumers purchase?

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Why do Good Start Gentle Plus consumers try new brands?

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Where do Good Start Gentle Plus consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Good Start Gentle Plus Target Market

Arrow and target

Who actually buys Good Start Gentle Plus? Do these consumers match the intended target market of Good Start Gentle Plus?

Thought bubble

What motivates the target market to purchase Good Start Gentle Plus?

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What other target market should Good Start Gentle Plus look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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