Good Start Gentle Plus Consumer Insights

Who buys Good Start Gentle Plus?

A Good Start Gentle Plus consumer is generally lower income, African American, and adolescent age. Good Start Gentle Plus consumers are more likely to purchase Good Start Gentle Plus during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Good Start Gentle Plus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$30.92
% of Basket $ (median)
61.8%
Total Basket $ (median)
$50.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good Start Gentle Plus Consumer Demographics

demographic
index
Female
103
Male
66
<24
318
25-34
196
35-44
69
45-54
38
55-64
30
65+
25
African American
190
Asian
125
Caucasian
90
Hispanic
123
demographic
index
Has Kids
121
No Kids
52
- $20k
142
$20k-40k
189
$40k-60k
118
$60k-80k
75
$80k-100k
65
$100k-125k
59
$125k +
37
No College
101
College
107
Adv. Degree
64

Understand Good Start Gentle Plus Consumer Behavior

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Good Start Gentle Plus Basket Affinity & Size

brand
basket affinity
Gerber Graduates 28.2x
Huggies 7.5x
Totino's Pizza Rolls 7.2x
Armour 6.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
174

Where is Good Start Gentle Plus Purchased?

channels
index
Club
71
Dollar
43
Drug
58
Food
38
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Huggies 2.0x
Marlboro Gold Pack 2.0x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
43
Credit
52
Debit
78
Food Stamps
839

When is Good Start Gentle Plus Purchased?

day of week
Sun
13.9%
Mon
13.1%
Tue
14.1%
Wed
13.5%
Thu
13.4%
Fri
16.0%
Sat
16.0%
time of day
Morning
11.5%
Noon
17.8%
Afternoon
34.4%
Evening
28.5%
Late
7.9%

About Our Good Start Gentle Plus Consumer Insights

How do we know who buys Good Start Gentle Plus? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Good Start Gentle Plus consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.