Good Start Gentle Plus Consumer Insights

Who buys Good Start Gentle Plus?

A Good Start Gentle Plus consumer is generally lower income, African American, and adolescent age. Good Start Gentle Plus consumers are more likely to purchase Good Start Gentle Plus during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Good Start Gentle Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$30.92
% of Basket $ (median)
61.8%
Total Basket $ (median)
$50.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Good Start Gentle Plus Consumer Demographics

demographic
index
Female
103
Male
66
<24
318
25-34
196
35-44
69
45-54
38
55-64
30
65+
25
African American
190
Asian
125
Caucasian
90
Hispanic
123
demographic
index
Has Kids
121
No Kids
52
- $20k
142
$20k-40k
189
$40k-60k
118
$60k-80k
75
$80k-100k
65
$100k-125k
59
$125k +
37
No College
101
College
107
Adv. Degree
64

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Good Start Gentle Plus Basket Affinity & Size

brand
basket affinity
Gerber Graduates 28.2x
Huggies 7.5x
Totino's Pizza Rolls 7.2x
Armour 6.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
174

Where is Good Start Gentle Plus Purchased?

channels
index
Club
71
Dollar
43
Drug
58
Food
38
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Huggies 2.0x
Marlboro Gold Pack 2.0x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
43
Credit
52
Debit
78
Food Stamps
839

When is Good Start Gentle Plus Purchased?

day of week
Sun
13.9%
Mon
13.1%
Tue
14.1%
Wed
13.5%
Thu
13.4%
Fri
16.0%
Sat
16.0%
time of day
Morning
11.5%
Noon
17.8%
Afternoon
34.4%
Evening
28.5%
Late
7.9%

Get More Good Start Gentle Plus Data

Contact us for the latest Good Start Gentle Plus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Good Start Gentle Plus consumers switch to?

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Why do consumers stop buying Good Start Gentle Plus products?

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Which retailers do Good Start Gentle Plus shoppers prefer to shop at?

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What motivates consumers to try Good Start Gentle Plus products?

Research the Good Start Gentle Plus Target Market

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Who actually buys Good Start Gentle Plus? Do these consumers match the intended target market of Good Start Gentle Plus?

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What motivates the target market to purchase Good Start Gentle Plus?

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What other target market should Good Start Gentle Plus look at?

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Which other brands have a similar target market?

About Our Good Start Gentle Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.