GoodNites Consumer Insights

Who buys GoodNites?

A GoodNites consumer is generally very high income, African American, and lower middle age. GoodNites consumers are more likely to purchase GoodNites during larger pantry stocking trips. Brands such as Huggies, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

GoodNites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.99
% of Basket $ (median)
22.7%
Total Basket $ (median)
$57.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GoodNites Consumer Demographics

demographic
index
Female
101
Male
87
<24
22
25-34
91
35-44
146
45-54
70
55-64
29
65+
36
African American
104
Asian
71
Caucasian
104
Hispanic
84
demographic
index
Has Kids
137
No Kids
17
- $20k
69
$20k-40k
76
$40k-60k
81
$60k-80k
101
$80k-100k
110
$100k-125k
131
$125k +
142
No College
77
College
100
Adv. Degree
127

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GoodNites Basket Affinity & Size

brand
basket affinity
Huggies 11.6x
Archer Farms 5.8x
Gerber Graduates 5.1x
Dannon Danimals 4.5x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
296

Where is GoodNites Purchased?

channels
index
Beauty
3
Club
87
Dollar
19
Drug
194
Food
63
Gas & Convenience
2
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Huggies 1.6x
Yoplait Go-Gurt 1.6x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
76
Credit
102
Debit
115
Food Stamps
50

When is GoodNites Purchased?

day of week
Sun
16.1%
Mon
13.9%
Tue
12.8%
Wed
12.5%
Thu
12.8%
Fri
15.5%
Sat
16.3%
time of day
Morning
17.2%
Noon
17.1%
Afternoon
31.2%
Evening
27.3%
Late
7.2%

Get More GoodNites Data

Contact us for the latest GoodNites consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do GoodNites consumers switch to?

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Why do consumers stop buying GoodNites products?

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Which retailers do GoodNites shoppers prefer to shop at?

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What motivates consumers to try GoodNites products?

Research the GoodNites Target Market

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Who actually buys GoodNites? Do these consumers match the intended target market of GoodNites?

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What motivates the target market to buy GoodNites?

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What other target market should GoodNites look at?

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Which other brands have a similar target market?

About Our GoodNites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.