GoodNites Consumer Insights

Who buys GoodNites? GoodNites consumers are generally very high income, African American, and lower middle age. GoodNites consumers are more likely to purchase GoodNites during larger pantry stocking trips. Brands such as Huggies, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

GoodNites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
22.7%
Total Basket $ (median)
$57.22

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

GoodNites Consumer Demographics

demographic
index
Female
101
Male
87
<24
22
25-34
91
35-44
146
45-54
70
55-64
29
65+
36
African American
104
Asian
71
Caucasian
104
Hispanic
84
demographic
index
Has Kids
137
No Kids
17
- $20k
69
$20k-40k
76
$40k-60k
81
$60k-80k
101
$80k-100k
110
$100k-125k
131
$125k +
142
No College
77
College
100
Adv. Degree
127

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GoodNites Basket Affinity & Size

brand
basket affinity
Huggies 11.6x
Archer Farms 5.8x
Gerber Graduates 5.1x
Dannon Danimals 4.5x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
296

Where is GoodNites Purchased?

channels
index
Beauty
3
Club
87
Dollar
19
Drug
194
Food
63
Gas & Convenience
2
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Huggies 1.6x
Yoplait Go-Gurt 1.6x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
76
Credit
102
Debit
115
Food Stamps
50

When is GoodNites Purchased?

day of week
Sun
16.1%
Mon
13.9%
Tue
12.8%
Wed
12.5%
Thu
12.8%
Fri
15.5%
Sat
16.3%
time of day
Morning
17.2%
Noon
17.1%
Afternoon
31.2%
Evening
27.3%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do GoodNites consumers purchase?

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Why do GoodNites consumers try new brands?

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Where do GoodNites consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the GoodNites Target Market

Arrow and target

Who actually buys GoodNites? Do these consumers match the intended target market of GoodNites?

Thought bubble

What motivates the target market to purchase GoodNites?

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What other target market should GoodNites look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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