Goody Consumer Insights

Who buys Goody? Goody consumers are generally very high income, Caucasian, and adolescent age. Goody consumers are more likely to purchase Goody during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Goody Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Goody Consumer Demographics

demographic
index
Female
103
Male
75
<24
115
25-34
103
35-44
109
45-54
94
55-64
70
65+
60
African American
88
Asian
87
Caucasian
102
Hispanic
97
demographic
index
Has Kids
109
No Kids
81
- $20k
90
$20k-40k
92
$40k-60k
94
$60k-80k
95
$80k-100k
101
$100k-125k
109
$125k +
124
No College
81
College
103
Adv. Degree
109

Understand Goody Consumer Behavior

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Goody Basket Affinity & Size

brand
basket affinity
Neutrogena 8.5x
TRESemme 7.8x
CoverGirl 7.6x
Secret 7.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
321

Where is Goody Purchased?

channels
index
Beauty
53
Club
2
Dollar
21
Drug
34
Food
20
Gas & Convenience
2
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
76
Credit
98
Debit
121
Food Stamps
39

When is Goody Purchased?

day of week
Sun
15.6%
Mon
12.7%
Tue
12.4%
Wed
12.8%
Thu
13.0%
Fri
15.6%
Sat
17.9%
time of day
Morning
15.3%
Noon
17.4%
Afternoon
34.0%
Evening
26.0%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Goody consumers purchase?

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Why do Goody consumers try new brands?

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Where do Goody consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Goody Target Market

Arrow and target

Who actually buys Goody? Do these consumers match the intended target market of Goody?

Thought bubble

What motivates the target market to purchase Goody?

magnifying glass

What other target market should Goody look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us