Goody Consumer Insights

Who buys Goody?

A Goody consumer is generally very high income, Caucasian, and adolescent age. Goody consumers are more likely to purchase Goody during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Goody Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.0%
Total Basket $ (median)
$58.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goody Consumer Demographics

demographic
index
Female
103
Male
75
<24
115
25-34
103
35-44
109
45-54
94
55-64
70
65+
60
African American
88
Asian
87
Caucasian
102
Hispanic
97
demographic
index
Has Kids
109
No Kids
81
- $20k
90
$20k-40k
92
$40k-60k
94
$60k-80k
95
$80k-100k
101
$100k-125k
109
$125k +
124
No College
81
College
103
Adv. Degree
109

Understand Goody Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Goody Basket Affinity & Size

brand
basket affinity
Neutrogena 8.5x
TRESemme 7.8x
CoverGirl 7.6x
Secret 7.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
321

Where is Goody Purchased?

channels
index
Beauty
53
Club
2
Dollar
21
Drug
34
Food
20
Gas & Convenience
2
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
76
Credit
98
Debit
121
Food Stamps
39

When is Goody Purchased?

day of week
Sun
15.6%
Mon
12.7%
Tue
12.4%
Wed
12.8%
Thu
13.0%
Fri
15.6%
Sat
17.9%
time of day
Morning
15.3%
Noon
17.4%
Afternoon
34.0%
Evening
26.0%
Late
7.4%

About Our Goody Consumer Insights

How do we know who buys Goody? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Goody consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.