Goody's Consumer Insights

Who buys Goody's?

A Goody's consumer is generally very low income, African American, and upper middle age. Goody's consumers are more likely to purchase Goody's during larger pantry stocking trips. Brands such as Secret, Angel Soft, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Goody's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
13.0%
Total Basket $ (median)
$42.09

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Goody's Consumer Demographics

demographic
index
Female
100
Male
96
<24
96
25-34
71
35-44
97
45-54
158
55-64
70
65+
102
African American
235
Asian
19
Caucasian
111
Hispanic
28
demographic
index
Has Kids
88
No Kids
127
- $20k
155
$20k-40k
131
$40k-60k
118
$60k-80k
105
$80k-100k
79
$100k-125k
62
$125k +
46
No College
168
College
90
Adv. Degree
66

Understand Goody's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Goody's Basket Affinity & Size

brand
basket affinity
Secret 10.4x
Angel Soft 9.9x
Borden 8.3x
Softsoap 7.5x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
227

Where is Goody's Purchased?

channels
index
Club
26
Dollar
1083
Drug
244
Food
8
Gas & Convenience
18
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Sunny Meadow 2.3x
Hawaiian Punch 1.8x
Coca-Cola Zero 1.8x

How Did They Pay?

method
index
Cash
135
Credit
56
Debit
128
Food Stamps
73

When is Goody's Purchased?

day of week
Sun
16.0%
Mon
13.4%
Tue
11.1%
Wed
12.4%
Thu
12.1%
Fri
16.4%
Sat
18.5%
time of day
Morning
18.2%
Noon
17.2%
Afternoon
31.1%
Evening
27.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Goody's consumers purchase?

check mark

Why do Goody's consumers try new brands?

check mark

Where do Goody's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Goody's Target Market

Arrow and target

Who actually buys Goody's? Do these consumers match the intended target market of Goody's?

Thought bubble

What motivates the target market to purchase Goody's?

magnifying glass

What other target market should Goody's look at?

venn diagram

Which other brands have a similar target market?

About Our Goody's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.