Goody's Consumer Insights

Who buys Goody's?

A Goody's consumer is generally very low income, African American, and upper middle age. Goody's consumers are more likely to purchase Goody's during larger pantry stocking trips. Brands such as Secret, Angel Soft, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Goody's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
13.0%
Total Basket $ (median)
$42.09

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goody's Consumer Demographics

demographic
index
Female
100
Male
96
<24
96
25-34
71
35-44
97
45-54
158
55-64
70
65+
102
African American
235
Asian
19
Caucasian
111
Hispanic
28
demographic
index
Has Kids
88
No Kids
127
- $20k
155
$20k-40k
131
$40k-60k
118
$60k-80k
105
$80k-100k
79
$100k-125k
62
$125k +
46
No College
168
College
90
Adv. Degree
66

Understand Goody's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Goody's Basket Affinity & Size

brand
basket affinity
Secret 10.4x
Angel Soft 9.9x
Borden 8.3x
Softsoap 7.5x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
227

Where is Goody's Purchased?

channels
index
Club
26
Dollar
1083
Drug
244
Food
8
Gas & Convenience
18
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Sunny Meadow 2.3x
Hawaiian Punch 1.8x
Coca-Cola Zero 1.8x

How Did They Pay?

method
index
Cash
135
Credit
56
Debit
128
Food Stamps
73

When is Goody's Purchased?

day of week
Sun
16.0%
Mon
13.4%
Tue
11.1%
Wed
12.4%
Thu
12.1%
Fri
16.4%
Sat
18.5%
time of day
Morning
18.2%
Noon
17.2%
Afternoon
31.1%
Evening
27.0%
Late
6.5%

About Our Goody's Consumer Insights

How do we know who buys Goody's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Goody's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.