Goody's Consumer Insights

Who buys Goody's?

A Goody's consumer is generally very low income, African American, and upper middle age. Goody's consumers are more likely to purchase Goody's during larger pantry stocking trips. Brands such as Secret, Angel Soft, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Goody's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
13.0%
Total Basket $ (median)
$42.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goody's Consumer Demographics

demographic
index
Female
100
Male
96
<24
96
25-34
71
35-44
97
45-54
158
55-64
70
65+
102
African American
235
Asian
19
Caucasian
111
Hispanic
28
demographic
index
Has Kids
88
No Kids
127
- $20k
155
$20k-40k
131
$40k-60k
118
$60k-80k
105
$80k-100k
79
$100k-125k
62
$125k +
46
No College
168
College
90
Adv. Degree
66

Understand Goody's Consumer Behavior

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Goody's Basket Affinity & Size

brand
basket affinity
Secret 10.4x
Angel Soft 9.9x
Borden 8.3x
Softsoap 7.5x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
227

Where is Goody's Purchased?

channels
index
Club
26
Dollar
1083
Drug
244
Food
8
Gas & Convenience
18
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Sunny Meadow 2.3x
Hawaiian Punch 1.8x
Coca-Cola Zero 1.8x

How Did They Pay?

method
index
Cash
135
Credit
56
Debit
128
Food Stamps
73

When is Goody's Purchased?

day of week
Sun
16.0%
Mon
13.4%
Tue
11.1%
Wed
12.4%
Thu
12.1%
Fri
16.4%
Sat
18.5%
time of day
Morning
18.2%
Noon
17.2%
Afternoon
31.1%
Evening
27.0%
Late
6.5%

Get More Goody's Data

Contact us for the latest Goody's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Goody's consumers switch to?

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Why do consumers stop buying Goody's products?

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Which retailers do Goody's shoppers prefer to shop at?

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What motivates consumers to try Goody's products?

Research the Goody's Target Market

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Who actually buys Goody's? Do these consumers match the intended target market of Goody's?

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What motivates the target market to buy Goody's?

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What other target market should Goody's look at?

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Which other brands have a similar target market?

About Our Goody's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.