Goose Island Consumer Insights

Who buys Goose Island?

A Goose Island consumer is generally very high income, Caucasian, and senior age. Goose Island consumers are more likely to purchase Goose Island during larger pantry stocking trips. Brands such as Horizon Organic, Sabra, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Goose Island Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
20.8%
Total Basket $ (median)
$43.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goose Island Consumer Demographics

demographic
index
Female
93
Male
164
<24
52
25-34
129
35-44
88
45-54
88
55-64
95
65+
142
African American
36
Asian
77
Caucasian
109
Hispanic
77
demographic
index
Has Kids
82
No Kids
141
- $20k
40
$20k-40k
77
$40k-60k
82
$60k-80k
81
$80k-100k
105
$100k-125k
142
$125k +
180
No College
37
College
106
Adv. Degree
145

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Goose Island Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.1x
Sabra 6.6x
Kool-Aid 6.5x
Hellmann's 6.4x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
212

Where is Goose Island Purchased?

channels
index
Club
148
Drug
247
Food
136
Gas & Convenience
84
Mass
46
regions
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What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Monster Energy 1.6x
Nabisco Triscuit 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
111
Credit
126
Debit
84
Food Stamps
7

When is Goose Island Purchased?

day of week
Sun
13.3%
Mon
8.1%
Tue
9.8%
Wed
9.5%
Thu
12.1%
Fri
22.2%
Sat
24.9%
time of day
Morning
7.9%
Noon
13.8%
Afternoon
36.5%
Evening
36.1%
Late
5.7%

Get More Goose Island Data

Better understand Goose Island consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Goose Island consumers switch to?

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Why do consumers stop buying Goose Island products?

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Which retailers do Goose Island shoppers prefer to shop at?

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What motivates consumers to try Goose Island products?

Research the Goose Island Target Market

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Who actually buys Goose Island? Do these consumers match the intended target market of Goose Island?

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What motivates the target market to buy Goose Island?

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What other target market should Goose Island look at?

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Which other brands have a similar target market?

About Our Goose Island Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.