Goose Island Consumer Insights

Who buys Goose Island? A Goose Island consumer is generally very high income, Caucasian, and senior age. Goose Island consumers are more likely to purchase Goose Island during larger pantry stocking trips. Brands such as Horizon Organic, Sabra, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Goose Island Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
20.8%
Total Basket $ (median)
$43.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Goose Island Consumer Demographics

demographic
index
Female
93
Male
164
<24
52
25-34
129
35-44
88
45-54
88
55-64
95
65+
142
African American
36
Asian
77
Caucasian
109
Hispanic
77
demographic
index
Has Kids
82
No Kids
141
- $20k
40
$20k-40k
77
$40k-60k
82
$60k-80k
81
$80k-100k
105
$100k-125k
142
$125k +
180
No College
37
College
106
Adv. Degree
145

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Goose Island Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.1x
Sabra 6.6x
Kool-Aid 6.5x
Hellmann's 6.4x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
212

Where is Goose Island Purchased?

channels
index
Club
148
Drug
247
Food
136
Gas & Convenience
84
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Monster Energy 1.6x
Nabisco Triscuit 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
111
Credit
126
Debit
84
Food Stamps
7

When is Goose Island Purchased?

day of week
Sun
13.3%
Mon
8.1%
Tue
9.8%
Wed
9.5%
Thu
12.1%
Fri
22.2%
Sat
24.9%
time of day
Morning
7.9%
Noon
13.8%
Afternoon
36.5%
Evening
36.1%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Goose Island consumers purchase?

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Why do Goose Island consumers try new brands?

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Where do Goose Island consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Goose Island Target Market

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Who actually buys Goose Island? Do these consumers match the intended target market of Goose Island?

Thought bubble

What motivates the target market to purchase Goose Island?

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What other target market should Goose Island look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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