Gordo's Consumer Insights

Who buys Gordo's?

A Gordo's consumer is generally slightly higher income, Caucasian, and upper middle age. Gordo's consumers are more likely to purchase Gordo's during larger pantry stocking trips. Brands such as Tostitos Scoops, Old El Paso, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Gordo's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.48
% of Basket $ (median)
5.9%
Total Basket $ (median)
$75.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gordo's Consumer Demographics

demographic
index
Female
100
Male
96
<24
108
25-34
90
35-44
105
45-54
114
55-64
97
65+
22
African American
41
Asian
14
Caucasian
122
Hispanic
21
demographic
index
Has Kids
102
No Kids
95
- $20k
69
$20k-40k
86
$40k-60k
86
$60k-80k
103
$80k-100k
142
$100k-125k
110
$125k +
100
No College
77
College
103
Adv. Degree
110

Understand Gordo's Consumer Behavior

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Gordo's Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 11.3x
Old El Paso 8.8x
YoCrunch 7.1x
Ro-Tel 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
461

Where is Gordo's Purchased?

channels
index
Food
107
Gas & Convenience
3
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.3x
Marlboro Gold Pack 2.1x
Sunny Meadow 2.0x
Diet Dr Pepper 2.0x

How Did They Pay?

method
index
Cash
69
Credit
90
Debit
125
Food Stamps
128

When is Gordo's Purchased?

day of week
Sun
18.2%
Mon
15.3%
Tue
11.8%
Wed
11.1%
Thu
11.4%
Fri
13.6%
Sat
18.6%
time of day
Morning
9.7%
Noon
14.8%
Afternoon
36.9%
Evening
33.1%
Late
5.5%

Get More Gordo's Data

Contact us for the latest Gordo's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gordo's consumers switch to?

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Why do consumers stop buying Gordo's products?

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Which retailers do Gordo's shoppers prefer to shop at?

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What motivates consumers to try Gordo's products?

Research the Gordo's Target Market

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Who actually buys Gordo's? Do these consumers match the intended target market of Gordo's?

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What motivates the target market to buy Gordo's?

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What other target market should Gordo's look at?

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Which other brands have a similar target market?

About Our Gordo's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.