Gordo's Consumer Insights

Who buys Gordo's?

A Gordo's consumer is generally slightly higher income, Caucasian, and upper middle age. Gordo's consumers are more likely to purchase Gordo's during larger pantry stocking trips. Brands such as Tostitos Scoops, Old El Paso, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Gordo's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
5.9%
Total Basket $ (median)
$75.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gordo's Consumer Demographics

demographic
index
Female
100
Male
96
<24
108
25-34
90
35-44
105
45-54
114
55-64
97
65+
22
African American
41
Asian
14
Caucasian
122
Hispanic
21
demographic
index
Has Kids
102
No Kids
95
- $20k
69
$20k-40k
86
$40k-60k
86
$60k-80k
103
$80k-100k
142
$100k-125k
110
$125k +
100
No College
77
College
103
Adv. Degree
110

Understand Gordo's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gordo's Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 11.3x
Old El Paso 8.8x
YoCrunch 7.1x
Ro-Tel 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
461

Where is Gordo's Purchased?

channels
index
Food
107
Gas & Convenience
3
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.3x
Marlboro Gold Pack 2.1x
Sunny Meadow 2.0x
Diet Dr Pepper 2.0x

How Did They Pay?

method
index
Cash
69
Credit
90
Debit
125
Food Stamps
128

When is Gordo's Purchased?

day of week
Sun
18.2%
Mon
15.3%
Tue
11.8%
Wed
11.1%
Thu
11.4%
Fri
13.6%
Sat
18.6%
time of day
Morning
9.7%
Noon
14.8%
Afternoon
36.9%
Evening
33.1%
Late
5.5%

About Our Gordo's Consumer Insights

How do we know who buys Gordo's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gordo's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.