Gorilla Glue Consumer Insights

Who buys Gorilla Glue?

A Gorilla Glue consumer is generally lower income, African American, and senior age. Gorilla Glue consumers are more likely to purchase Gorilla Glue during larger pantry stocking trips. Brands such as Febreze, Energizer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Gorilla Glue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.24
% of Basket $ (median)
9.9%
Total Basket $ (median)
$43.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gorilla Glue Consumer Demographics

demographic
index
Female
100
Male
104
<24
93
25-34
95
35-44
90
45-54
108
55-64
134
65+
136
African American
121
Asian
87
Caucasian
103
Hispanic
81
demographic
index
Has Kids
90
No Kids
122
- $20k
92
$20k-40k
115
$40k-60k
111
$60k-80k
105
$80k-100k
90
$100k-125k
84
$125k +
85
No College
119
College
97
Adv. Degree
91

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Gorilla Glue Basket Affinity & Size

brand
basket affinity
Febreze 6.0x
Energizer 5.5x
Lysol 5.1x
Arm & Hammer 4.6x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
239

Where is Gorilla Glue Purchased?

channels
index
Club
0
Dollar
300
Drug
68
Food
31
Gas & Convenience
13
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Sunbeam 1.4x
Diet Dr Pepper 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
102
Credit
107
Debit
103
Food Stamps
37

When is Gorilla Glue Purchased?

day of week
Sun
18.7%
Mon
13.5%
Tue
10.4%
Wed
12.3%
Thu
10.8%
Fri
14.6%
Sat
19.7%
time of day
Morning
14.1%
Noon
19.5%
Afternoon
36.3%
Evening
24.1%
Late
6.0%

Get More Gorilla Glue Data

Contact us for the latest Gorilla Glue consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gorilla Glue consumers switch to?

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Why do consumers stop buying Gorilla Glue products?

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Which retailers do Gorilla Glue shoppers prefer to shop at?

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What motivates consumers to try Gorilla Glue products?

Research the Gorilla Glue Target Market

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Who actually buys Gorilla Glue? Do these consumers match the intended target market of Gorilla Glue?

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What motivates the target market to buy Gorilla Glue?

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What other target market should Gorilla Glue look at?

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Which other brands have a similar target market?

About Our Gorilla Glue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.