Gorilla Glue Consumer Insights

Who buys Gorilla Glue?

A Gorilla Glue consumer is generally lower income, African American, and senior age. Gorilla Glue consumers are more likely to purchase Gorilla Glue during larger pantry stocking trips. Brands such as Febreze, Energizer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Gorilla Glue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.24
% of Basket $ (median)
9.9%
Total Basket $ (median)
$43.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gorilla Glue Consumer Demographics

demographic
index
Female
100
Male
104
<24
93
25-34
95
35-44
90
45-54
108
55-64
134
65+
136
African American
121
Asian
87
Caucasian
103
Hispanic
81
demographic
index
Has Kids
90
No Kids
122
- $20k
92
$20k-40k
115
$40k-60k
111
$60k-80k
105
$80k-100k
90
$100k-125k
84
$125k +
85
No College
119
College
97
Adv. Degree
91

Understand Gorilla Glue Consumer Behavior

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Gorilla Glue Basket Affinity & Size

brand
basket affinity
Febreze 6.0x
Energizer 5.5x
Lysol 5.1x
Arm & Hammer 4.6x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
239

Where is Gorilla Glue Purchased?

channels
index
Club
0
Dollar
300
Drug
68
Food
31
Gas & Convenience
13
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Sunbeam 1.4x
Diet Dr Pepper 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
102
Credit
107
Debit
103
Food Stamps
37

When is Gorilla Glue Purchased?

day of week
Sun
18.7%
Mon
13.5%
Tue
10.4%
Wed
12.3%
Thu
10.8%
Fri
14.6%
Sat
19.7%
time of day
Morning
14.1%
Noon
19.5%
Afternoon
36.3%
Evening
24.1%
Late
6.0%

About Our Gorilla Glue Consumer Insights

How do we know who buys Gorilla Glue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gorilla Glue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.