Gorton's Consumer Insights

Who buys Gorton's?

A Gorton's consumer is generally very low income, African American, and older age. Gorton's consumers are more likely to purchase Gorton's during larger pantry stocking trips. Brands such as Ore-Ida, Birds Eye Steamfresh, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Gorton's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.89
% of Basket $ (median)
6.9%
Total Basket $ (median)
$85.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gorton's Consumer Demographics

demographic
index
Female
100
Male
103
<24
85
25-34
94
35-44
102
45-54
104
55-64
108
65+
89
African American
136
Asian
63
Caucasian
104
Hispanic
81
demographic
index
Has Kids
101
No Kids
98
- $20k
115
$20k-40k
104
$40k-60k
107
$60k-80k
106
$80k-100k
97
$100k-125k
92
$125k +
74
No College
107
College
98
Adv. Degree
100

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Gorton's Basket Affinity & Size

brand
basket affinity
Ore-Ida 5.8x
Birds Eye Steamfresh 5.4x
Totino's Pizza Rolls 5.0x
Tyson 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
527

Where is Gorton's Purchased?

channels
index
Club
73
Dollar
32
Drug
11
Food
157
Gas & Convenience
4
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Weight Watchers Smart Ones 1.4x
YoCrunch 1.4x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
85
Credit
96
Debit
102
Food Stamps
184

When is Gorton's Purchased?

day of week
Sun
18.4%
Mon
13.5%
Tue
12.3%
Wed
11.4%
Thu
11.6%
Fri
15.2%
Sat
17.5%
time of day
Morning
14.2%
Noon
16.2%
Afternoon
34.3%
Evening
28.9%
Late
6.4%

Get More Gorton's Data

Contact us for the latest Gorton's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gorton's consumers switch to?

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Why do consumers stop buying Gorton's products?

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Which retailers do Gorton's shoppers prefer to shop at?

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What motivates consumers to try Gorton's products?

Research the Gorton's Target Market

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Who actually buys Gorton's? Do these consumers match the intended target market of Gorton's?

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What motivates the target market to buy Gorton's?

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What other target market should Gorton's look at?

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Which other brands have a similar target market?

About Our Gorton's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.