Gorton's Consumer Insights

Who buys Gorton's? A Gorton's consumer is generally very low income, African American, and older age. Gorton's consumers are more likely to purchase Gorton's during larger pantry stocking trips. Brands such as Ore-Ida, Birds Eye Steamfresh, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Gorton's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.89
% of Basket $ (median)
6.9%
Total Basket $ (median)
$85.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gorton's Consumer Demographics

demographic
index
Female
100
Male
103
<24
85
25-34
94
35-44
102
45-54
104
55-64
108
65+
89
African American
136
Asian
63
Caucasian
104
Hispanic
81
demographic
index
Has Kids
101
No Kids
98
- $20k
115
$20k-40k
104
$40k-60k
107
$60k-80k
106
$80k-100k
97
$100k-125k
92
$125k +
74
No College
107
College
98
Adv. Degree
100

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Gorton's Basket Affinity & Size

brand
basket affinity
Ore-Ida 5.8x
Birds Eye Steamfresh 5.4x
Totino's Pizza Rolls 5.0x
Tyson 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
527

Where is Gorton's Purchased?

channels
index
Club
73
Dollar
32
Drug
11
Food
157
Gas & Convenience
4
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Weight Watchers Smart Ones 1.4x
YoCrunch 1.4x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
85
Credit
96
Debit
102
Food Stamps
184

When is Gorton's Purchased?

day of week
Sun
18.4%
Mon
13.5%
Tue
12.3%
Wed
11.4%
Thu
11.6%
Fri
15.2%
Sat
17.5%
time of day
Morning
14.2%
Noon
16.2%
Afternoon
34.3%
Evening
28.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gorton's consumers purchase?

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Why do Gorton's consumers try new brands?

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Where do Gorton's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gorton's Target Market

Arrow and target

Who actually buys Gorton's? Do these consumers match the intended target market of Gorton's?

Thought bubble

What motivates the target market to purchase Gorton's?

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What other target market should Gorton's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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