Got2B Consumer Insights

Who buys Got2B?

A Got2B consumer is generally very low income, Hispanic, and young adult age. Got2B consumers are more likely to purchase Got2B during larger pantry stocking trips. Brands such as TRESemme, Gatorade G2, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Got2B Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.74
% of Basket $ (median)
19.3%
Total Basket $ (median)
$24.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Got2B Consumer Demographics

demographic
index
Female
101
Male
95
<24
130
25-34
133
35-44
102
45-54
76
55-64
52
65+
40
African American
43
Asian
158
Caucasian
86
Hispanic
196
demographic
index
Has Kids
105
No Kids
89
- $20k
135
$20k-40k
114
$40k-60k
114
$60k-80k
91
$80k-100k
88
$100k-125k
82
$125k +
79
No College
118
College
101
Adv. Degree
76

Understand Got2B Consumer Behavior

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Got2B Basket Affinity & Size

brand
basket affinity
TRESemme 9.2x
Gatorade G2 8.9x
Softsoap 8.3x
Neutrogena 7.3x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
223

Where is Got2B Purchased?

channels
index
Beauty
261
Club
0
Dollar
17
Drug
513
Food
52
Gas & Convenience
1
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
Gold Peak 1.4x
Cottonelle 1.4x

How Did They Pay?

method
index
Cash
138
Credit
80
Debit
93
Food Stamps
57

When is Got2B Purchased?

day of week
Sun
14.3%
Mon
13.2%
Tue
12.7%
Wed
12.6%
Thu
13.4%
Fri
15.7%
Sat
18.2%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
30.8%
Evening
28.7%
Late
9.7%

About Our Got2B Consumer Insights

How do we know who buys Got2B? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Got2B consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.