Gourmet Consumer Insights

Who buys Gourmet? Gourmet consumers are generally higher income, Caucasian, and lower middle age. Gourmet consumers are more likely to purchase Gourmet during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Nestle Pure Life also tend to be purchased in the same trip. Sample consumer insights data below.

Gourmet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
8.7%
Total Basket $ (median)
$114.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gourmet Consumer Demographics

demographic
index
Female
100
Male
99
<24
41
25-34
87
35-44
112
45-54
99
55-64
108
65+
100
African American
68
Asian
65
Caucasian
107
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
52
$20k-40k
73
$40k-60k
91
$60k-80k
99
$80k-100k
105
$100k-125k
140
$125k +
138
No College
78
College
98
Adv. Degree
137

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Gourmet Basket Affinity & Size

brand
basket affinity
Taylor Farms 18.5x
Generic Pma 12.8x
Nestle Pure Life 8.7x
Del Monte 7.5x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
257

Where is Gourmet Purchased?

channels
index
Club
800
Dollar
14
Drug
9
Food
9
Gas & Convenience
3
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Kelloggs Frosted Flakes 1.4x
Tostitos Scoops 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
73
Credit
111
Debit
111
Food Stamps
62

When is Gourmet Purchased?

day of week
Sun
10.7%
Mon
8.3%
Tue
11.1%
Wed
11.0%
Thu
12.3%
Fri
23.9%
Sat
22.7%
time of day
Morning
16.4%
Noon
20.2%
Afternoon
37.1%
Evening
24.3%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gourmet consumers purchase?

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Why do Gourmet consumers try new brands?

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Where do Gourmet consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gourmet Target Market

Arrow and target

Who actually buys Gourmet? Do these consumers match the intended target market of Gourmet?

Thought bubble

What motivates the target market to purchase Gourmet?

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What other target market should Gourmet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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