Gourmet Consumer Insights

Who buys Gourmet?

A Gourmet consumer is generally higher income, Caucasian, and lower middle age. Gourmet consumers are more likely to purchase Gourmet during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Nestle Pure Life also tend to be purchased in the same trip. See sample consumer insights data below.

Gourmet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
8.7%
Total Basket $ (median)
$114.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gourmet Consumer Demographics

demographic
index
Female
100
Male
99
<24
41
25-34
87
35-44
112
45-54
99
55-64
108
65+
100
African American
68
Asian
65
Caucasian
107
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
52
$20k-40k
73
$40k-60k
91
$60k-80k
99
$80k-100k
105
$100k-125k
140
$125k +
138
No College
78
College
98
Adv. Degree
137

Understand Gourmet Consumer Behavior

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Gourmet Basket Affinity & Size

brand
basket affinity
Taylor Farms 18.5x
Generic Pma 12.8x
Nestle Pure Life 8.7x
Del Monte 7.5x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
257

Where is Gourmet Purchased?

channels
index
Club
800
Dollar
14
Drug
9
Food
9
Gas & Convenience
3
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Kelloggs Frosted Flakes 1.4x
Tostitos Scoops 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
73
Credit
111
Debit
111
Food Stamps
62

When is Gourmet Purchased?

day of week
Sun
10.7%
Mon
8.3%
Tue
11.1%
Wed
11.0%
Thu
12.3%
Fri
23.9%
Sat
22.7%
time of day
Morning
16.4%
Noon
20.2%
Afternoon
37.1%
Evening
24.3%
Late
2.0%

About Our Gourmet Consumer Insights

How do we know who buys Gourmet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gourmet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.