Gourmet Consumer Insights

Who buys Gourmet?

A Gourmet consumer is generally higher income, Caucasian, and lower middle age. Gourmet consumers are more likely to purchase Gourmet during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Nestle Pure Life also tend to be purchased in the same trip. See sample consumer insights data below.

Gourmet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
8.7%
Total Basket $ (median)
$114.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gourmet Consumer Demographics

demographic
index
Female
100
Male
99
<24
41
25-34
87
35-44
112
45-54
99
55-64
108
65+
100
African American
68
Asian
65
Caucasian
107
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
52
$20k-40k
73
$40k-60k
91
$60k-80k
99
$80k-100k
105
$100k-125k
140
$125k +
138
No College
78
College
98
Adv. Degree
137

Understand Gourmet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gourmet Basket Affinity & Size

brand
basket affinity
Taylor Farms 18.5x
Generic Pma 12.8x
Nestle Pure Life 8.7x
Del Monte 7.5x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
257

Where is Gourmet Purchased?

channels
index
Club
800
Dollar
14
Drug
9
Food
9
Gas & Convenience
3
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Kelloggs Frosted Flakes 1.4x
Tostitos Scoops 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
73
Credit
111
Debit
111
Food Stamps
62

When is Gourmet Purchased?

day of week
Sun
10.7%
Mon
8.3%
Tue
11.1%
Wed
11.0%
Thu
12.3%
Fri
23.9%
Sat
22.7%
time of day
Morning
16.4%
Noon
20.2%
Afternoon
37.1%
Evening
24.3%
Late
2.0%

Get More Gourmet Data

Better understand Gourmet consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Gourmet consumers switch to?

Stop sign

Why do consumers stop buying Gourmet products?

Store front

Which retailers do Gourmet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Gourmet products?

Research the Gourmet Target Market

Arrow and target

Who actually buys Gourmet? Do these consumers match the intended target market of Gourmet?

Thought bubble

What motivates the target market to buy Gourmet?

Magnifying glass

What other target market should Gourmet look at?

Venn diagram

Which other brands have a similar target market?

About Our Gourmet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.