Gourmet Garden Consumer Insights

Who buys Gourmet Garden?

A Gourmet Garden consumer is generally higher income, Caucasian, and senior age. Gourmet Garden consumers are more likely to purchase Gourmet Garden during larger pantry stocking trips. Brands such as Swanson, Ro-Tel, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Gourmet Garden Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.95
% of Basket $ (median)
5.2%
Total Basket $ (median)
$75.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gourmet Garden Consumer Demographics

demographic
index
Female
99
Male
106
<24
63
25-34
99
35-44
97
45-54
107
55-64
100
65+
150
African American
102
Asian
59
Caucasian
106
Hispanic
69
demographic
index
Has Kids
92
No Kids
119
- $20k
72
$20k-40k
87
$40k-60k
87
$60k-80k
95
$80k-100k
116
$100k-125k
124
$125k +
123
No College
67
College
100
Adv. Degree
140

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Gourmet Garden Basket Affinity & Size

brand
basket affinity
Swanson 6.8x
Ro-Tel 6.4x
Jennie-O 6.3x
Johnsonville 6.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
496

Where is Gourmet Garden Purchased?

channels
index
Drug
20
Food
115
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Sunbeam 1.5x
Dannon Oikos 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
80
Credit
116
Debit
96
Food Stamps
114

When is Gourmet Garden Purchased?

day of week
Sun
18.2%
Mon
13.8%
Tue
13.5%
Wed
13.0%
Thu
10.8%
Fri
13.3%
Sat
17.5%
time of day
Morning
13.0%
Noon
16.4%
Afternoon
37.6%
Evening
26.8%
Late
6.2%

About Our Gourmet Garden Consumer Insights

How do we know who buys Gourmet Garden? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gourmet Garden consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.