Goya Consumer Insights

Who buys Goya?

A Goya consumer is generally very low income, Hispanic, and adolescent age. Goya consumers are more likely to purchase Goya during larger pantry stocking trips. Brands such as Perdue, Hellmann's, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Goya Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$51.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Goya Consumer Demographics

demographic
index
Female
97
Male
129
<24
142
25-34
105
35-44
102
45-54
93
55-64
82
65+
68
African American
143
Asian
80
Caucasian
53
Hispanic
502
demographic
index
Has Kids
102
No Kids
95
- $20k
153
$20k-40k
136
$40k-60k
96
$60k-80k
88
$80k-100k
78
$100k-125k
79
$125k +
86
No College
117
College
97
Adv. Degree
95

Understand Goya Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Goya Basket Affinity & Size

brand
basket affinity
Perdue 7.3x
Hellmann's 5.1x
Tropicana 5.0x
Old El Paso 5.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
432

Where is Goya Purchased?

channels
index
Club
10
Dollar
22
Drug
18
Food
216
Gas & Convenience
27
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Smart Balance 1.6x
Boars Head 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
112
Credit
88
Debit
82
Food Stamps
304

When is Goya Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
12.8%
Wed
12.3%
Thu
11.7%
Fri
13.7%
Sat
17.4%
time of day
Morning
14.5%
Noon
16.2%
Afternoon
35.0%
Evening
27.5%
Late
6.6%

About Our Goya Consumer Insights

How do we know who buys Goya? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Goya consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.