Goya Consumer Insights

Who buys Goya? A Goya consumer is generally very low income, Hispanic, and adolescent age. Goya consumers are more likely to purchase Goya during larger pantry stocking trips. Brands such as Perdue, Hellmann's, and Tropicana also tend to be purchased in the same trip. Sample consumer insights data below.

Goya Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$51.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Goya Consumer Demographics

demographic
index
Female
97
Male
129
<24
142
25-34
105
35-44
102
45-54
93
55-64
82
65+
68
African American
143
Asian
80
Caucasian
53
Hispanic
502
demographic
index
Has Kids
102
No Kids
95
- $20k
153
$20k-40k
136
$40k-60k
96
$60k-80k
88
$80k-100k
78
$100k-125k
79
$125k +
86
No College
117
College
97
Adv. Degree
95

Understand Goya Consumer Behavior

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Goya Basket Affinity & Size

brand
basket affinity
Perdue 7.3x
Hellmann's 5.1x
Tropicana 5.0x
Old El Paso 5.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
432

Where is Goya Purchased?

channels
index
Club
10
Dollar
22
Drug
18
Food
216
Gas & Convenience
27
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Smart Balance 1.6x
Boars Head 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
112
Credit
88
Debit
82
Food Stamps
304

When is Goya Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
12.8%
Wed
12.3%
Thu
11.7%
Fri
13.7%
Sat
17.4%
time of day
Morning
14.5%
Noon
16.2%
Afternoon
35.0%
Evening
27.5%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Goya consumers purchase?

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Why do Goya consumers try new brands?

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Where do Goya consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Goya Target Market

Arrow and target

Who actually buys Goya? Do these consumers match the intended target market of Goya?

Thought bubble

What motivates the target market to purchase Goya?

magnifying glass

What other target market should Goya look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us