Graco Consumer Insights

Who buys Graco?

A Graco consumer is generally median income, Asian, and young adult age. Graco consumers are more likely to purchase Graco during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Graco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.99
% of Basket $ (median)
34.9%
Total Basket $ (median)
$57.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Graco Consumer Demographics

demographic
index
Female
100
Male
102
<24
140
25-34
171
35-44
89
45-54
45
55-64
60
65+
36
African American
42
Asian
167
Caucasian
94
Hispanic
120
demographic
index
Has Kids
119
No Kids
57
- $20k
101
$20k-40k
80
$40k-60k
106
$60k-80k
116
$80k-100k
109
$100k-125k
83
$125k +
99
No College
93
College
99
Adv. Degree
113

Understand Graco Consumer Behavior

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Graco Basket Affinity & Size

brand
basket affinity
Crayola 18.4x
Gerber Graduates 9.2x
Gerber 8.3x
Olay 7.9x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
184

Where is Graco Purchased?

channels
index
Club
1
Food
2
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.7x
Huggies 1.6x
Gerber 1.5x

How Did They Pay?

method
index
Cash
63
Credit
93
Debit
132
Food Stamps
16

When is Graco Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
12.9%
Wed
12.2%
Thu
11.5%
Fri
14.2%
Sat
20.0%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
32.4%
Evening
28.2%
Late
6.3%

About Our Graco Consumer Insights

How do we know who buys Graco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Graco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.