Graco Consumer Insights

Who buys Graco? A Graco consumer is generally median income, Asian, and young adult age. Graco consumers are more likely to purchase Graco during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Graco Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.99
% of Basket $ (median)
34.9%
Total Basket $ (median)
$57.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Graco Consumer Demographics

demographic
index
Female
100
Male
102
<24
140
25-34
171
35-44
89
45-54
45
55-64
60
65+
36
African American
42
Asian
167
Caucasian
94
Hispanic
120
demographic
index
Has Kids
119
No Kids
57
- $20k
101
$20k-40k
80
$40k-60k
106
$60k-80k
116
$80k-100k
109
$100k-125k
83
$125k +
99
No College
93
College
99
Adv. Degree
113

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Graco Basket Affinity & Size

brand
basket affinity
Crayola 18.4x
Gerber Graduates 9.2x
Gerber 8.3x
Olay 7.9x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
184

Where is Graco Purchased?

channels
index
Club
1
Food
2
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.7x
Huggies 1.6x
Gerber 1.5x

How Did They Pay?

method
index
Cash
63
Credit
93
Debit
132
Food Stamps
16

When is Graco Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
12.9%
Wed
12.2%
Thu
11.5%
Fri
14.2%
Sat
20.0%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
32.4%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Graco consumers purchase?

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Why do Graco consumers try new brands?

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Where do Graco consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Graco Target Market

Arrow and target

Who actually buys Graco? Do these consumers match the intended target market of Graco?

Thought bubble

What motivates the target market to purchase Graco?

magnifying glass

What other target market should Graco look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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