Grandma Utz's Consumer Insights

Who buys Grandma Utz's? A Grandma Utz's consumer is generally slightly lower income, Caucasian, and senior age. Grandma Utz's consumers are more likely to purchase Grandma Utz's during larger pantry stocking trips. Brands such as Domino, YoCrunch, and Gold Peak also tend to be purchased in the same trip. Sample consumer insights data below.

Grandma Utz's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.77

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Grandma Utz's Consumer Demographics

demographic
index
Female
97
Male
125
<24
77
25-34
86
35-44
100
45-54
104
55-64
131
65+
134
African American
89
Asian
47
Caucasian
116
Hispanic
20
demographic
index
Has Kids
92
No Kids
118
- $20k
94
$20k-40k
109
$40k-60k
112
$60k-80k
103
$80k-100k
109
$100k-125k
82
$125k +
74
No College
193
College
80
Adv. Degree
89

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Grandma Utz's Basket Affinity & Size

brand
basket affinity
Domino 8.3x
YoCrunch 8.0x
Gold Peak 7.0x
Dannon Oikos 6.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
306

Where is Grandma Utz's Purchased?

channels
index
Dollar
354
Drug
32
Food
199
Gas & Convenience
213
Mass
46
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Entenmann's 2.3x
Smart Balance 2.1x
Domino 2.1x

How Did They Pay?

method
index
Cash
145
Credit
93
Debit
86
Food Stamps
91

When is Grandma Utz's Purchased?

day of week
Sun
20.5%
Mon
13.0%
Tue
10.1%
Wed
12.0%
Thu
10.9%
Fri
14.5%
Sat
19.0%
time of day
Morning
15.9%
Noon
17.1%
Afternoon
32.4%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Grandma Utz's consumers purchase?

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Why do Grandma Utz's consumers try new brands?

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Where do Grandma Utz's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grandma Utz's Target Market

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Who actually buys Grandma Utz's? Do these consumers match the intended target market of Grandma Utz's?

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What motivates the target market to purchase Grandma Utz's?

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What other target market should Grandma Utz's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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