Grandma Utz's Consumer Insights

Who buys Grandma Utz's?

A Grandma Utz's consumer is generally slightly lower income, Caucasian, and senior age. Grandma Utz's consumers are more likely to purchase Grandma Utz's during larger pantry stocking trips. Brands such as Domino, YoCrunch, and Gold Peak also tend to be purchased in the same trip. See sample consumer insights data below.

Grandma Utz's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grandma Utz's Consumer Demographics

demographic
index
Female
97
Male
125
<24
77
25-34
86
35-44
100
45-54
104
55-64
131
65+
134
African American
89
Asian
47
Caucasian
116
Hispanic
20
demographic
index
Has Kids
92
No Kids
118
- $20k
94
$20k-40k
109
$40k-60k
112
$60k-80k
103
$80k-100k
109
$100k-125k
82
$125k +
74
No College
193
College
80
Adv. Degree
89

Understand Grandma Utz's Consumer Behavior

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Grandma Utz's Basket Affinity & Size

brand
basket affinity
Domino 8.3x
YoCrunch 8.0x
Gold Peak 7.0x
Dannon Oikos 6.5x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
306

Where is Grandma Utz's Purchased?

channels
index
Dollar
354
Drug
32
Food
199
Gas & Convenience
213
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Entenmann's 2.3x
Smart Balance 2.1x
Domino 2.1x

How Did They Pay?

method
index
Cash
145
Credit
93
Debit
86
Food Stamps
91

When is Grandma Utz's Purchased?

day of week
Sun
20.5%
Mon
13.0%
Tue
10.1%
Wed
12.0%
Thu
10.9%
Fri
14.5%
Sat
19.0%
time of day
Morning
15.9%
Noon
17.1%
Afternoon
32.4%
Evening
28.2%
Late
6.3%

Get More Grandma Utz's Data

Contact us for the latest Grandma Utz's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Grandma Utz's consumers switch to?

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Why do consumers stop buying Grandma Utz's products?

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Which retailers do Grandma Utz's shoppers prefer to shop at?

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What motivates consumers to try Grandma Utz's products?

Research the Grandma Utz's Target Market

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Who actually buys Grandma Utz's? Do these consumers match the intended target market of Grandma Utz's?

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What motivates the target market to purchase Grandma Utz's?

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What other target market should Grandma Utz's look at?

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Which other brands have a similar target market?

About Our Grandma Utz's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.