Grandmas (Snacks) Consumer Insights

Who buys Grandmas (Snacks)?

A Grandmas (Snacks) consumer is generally very low income, African American, and senior age. Grandmas (Snacks) consumers are more likely to purchase Grandmas (Snacks) during larger pantry stocking trips. Brands such as Frito-Lay, Fritos, and Ruffles also tend to be purchased in the same trip. See sample consumer insights data below.

Grandmas (Snacks) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.6%
Total Basket $ (median)
$51.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grandmas (Snacks) Consumer Demographics

demographic
index
Female
99
Male
107
<24
120
25-34
96
35-44
91
45-54
117
55-64
103
65+
120
African American
269
Asian
52
Caucasian
99
Hispanic
85
demographic
index
Has Kids
100
No Kids
100
- $20k
126
$20k-40k
103
$40k-60k
104
$60k-80k
103
$80k-100k
103
$100k-125k
88
$125k +
76
No College
135
College
92
Adv. Degree
99

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Grandmas (Snacks) Basket Affinity & Size

brand
basket affinity
Frito-Lay 7.5x
Fritos 5.8x
Ruffles 5.8x
Cheetos 4.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
328

Where is Grandmas (Snacks) Purchased?

channels
index
Club
329
Dollar
129
Drug
38
Food
36
Gas & Convenience
23
Mass
106
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Armour 1.5x
Hostess 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
104
Credit
96
Debit
93
Food Stamps
190

When is Grandmas (Snacks) Purchased?

day of week
Sun
15.1%
Mon
13.9%
Tue
13.4%
Wed
12.4%
Thu
13.1%
Fri
14.3%
Sat
17.7%
time of day
Morning
19.0%
Noon
19.2%
Afternoon
32.4%
Evening
24.2%
Late
5.2%

Get More Grandmas (Snacks) Data

Better understand Grandmas (Snacks) consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Grandmas (Snacks) consumers switch to?

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Why do consumers stop buying Grandmas (Snacks) products?

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Which retailers do Grandmas (Snacks) shoppers prefer to shop at?

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What motivates consumers to try Grandmas (Snacks) products?

Research the Grandmas (Snacks) Target Market

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Who actually buys Grandmas (Snacks)? Do these consumers match the intended target market of Grandmas (Snacks)?

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What motivates the target market to buy Grandmas (Snacks)?

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What other target market should Grandmas (Snacks) look at?

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Which other brands have a similar target market?

About Our Grandmas (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.