Grandmas (Snacks) Consumer Insights

Who buys Grandmas (Snacks)?

A Grandmas (Snacks) consumer is generally very low income, African American, and senior age. Grandmas (Snacks) consumers are more likely to purchase Grandmas (Snacks) during larger pantry stocking trips. Brands such as Frito-Lay, Fritos, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.

Grandmas (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.6%
Total Basket $ (median)
$51.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Grandmas (Snacks) Consumer Demographics

demographic
index
Female
99
Male
107
<24
120
25-34
96
35-44
91
45-54
117
55-64
103
65+
120
African American
269
Asian
52
Caucasian
99
Hispanic
85
demographic
index
Has Kids
100
No Kids
100
- $20k
126
$20k-40k
103
$40k-60k
104
$60k-80k
103
$80k-100k
103
$100k-125k
88
$125k +
76
No College
135
College
92
Adv. Degree
99

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Grandmas (Snacks) Basket Affinity & Size

brand
basket affinity
Frito-Lay 7.5x
Fritos 5.8x
Ruffles 5.8x
Cheetos 4.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
328

Where is Grandmas (Snacks) Purchased?

channels
index
Club
329
Dollar
129
Drug
38
Food
36
Gas & Convenience
23
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Armour 1.5x
Hostess 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
104
Credit
96
Debit
93
Food Stamps
190

When is Grandmas (Snacks) Purchased?

day of week
Sun
15.1%
Mon
13.9%
Tue
13.4%
Wed
12.4%
Thu
13.1%
Fri
14.3%
Sat
17.7%
time of day
Morning
19.0%
Noon
19.2%
Afternoon
32.4%
Evening
24.2%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Grandmas (Snacks) consumers purchase?

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Why do Grandmas (Snacks) consumers try new brands?

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Where do Grandmas (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grandmas (Snacks) Target Market

Arrow and target

Who actually buys Grandmas (Snacks)? Do these consumers match the intended target market of Grandmas (Snacks)?

Thought bubble

What motivates the target market to purchase Grandmas (Snacks)?

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What other target market should Grandmas (Snacks) look at?

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Which other brands have a similar target market?

About Our Grandmas (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.