Grandpa's Consumer Insights

Who buys Grandpa's?

A Grandpa's consumer is generally median income, Asian, and senior age. Grandpa's consumers are more likely to purchase Grandpa's during larger pantry stocking trips. Brands such as Sunny Meadow, Sara Lee, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Grandpa's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grandpa's Consumer Demographics

demographic
index
Female
96
Male
139
<24
102
25-34
73
35-44
108
45-54
98
55-64
138
65+
150
African American
68
Asian
161
Caucasian
100
Hispanic
74
demographic
index
Has Kids
98
No Kids
106
- $20k
87
$20k-40k
100
$40k-60k
105
$60k-80k
142
$80k-100k
95
$100k-125k
88
$125k +
54
No College
141
College
96
Adv. Degree
68

Understand Grandpa's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Grandpa's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.6x
Sara Lee 7.2x
Marketside 6.6x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
408

Where is Grandpa's Purchased?

channels
index
Club
57
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.9x
Farmers Market 1.8x
Maxwell House 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
96
Credit
89
Debit
113
Food Stamps
122

When is Grandpa's Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
12.7%
Wed
12.1%
Thu
14.7%
Fri
14.3%
Sat
15.9%
time of day
Morning
11.8%
Noon
16.1%
Afternoon
34.8%
Evening
28.3%
Late
8.9%

About Our Grandpa's Consumer Insights

How do we know who buys Grandpa's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Grandpa's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.