Grandpa's Consumer Insights

Who buys Grandpa's?

A Grandpa's consumer is generally median income, Asian, and senior age. Grandpa's consumers are more likely to purchase Grandpa's during larger pantry stocking trips. Brands such as Sunny Meadow, Sara Lee, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Grandpa's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grandpa's Consumer Demographics

demographic
index
Female
96
Male
139
<24
102
25-34
73
35-44
108
45-54
98
55-64
138
65+
150
African American
68
Asian
161
Caucasian
100
Hispanic
74
demographic
index
Has Kids
98
No Kids
106
- $20k
87
$20k-40k
100
$40k-60k
105
$60k-80k
142
$80k-100k
95
$100k-125k
88
$125k +
54
No College
141
College
96
Adv. Degree
68

Understand Grandpa's Consumer Behavior

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Grandpa's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.6x
Sara Lee 7.2x
Marketside 6.6x
Borden 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
408

Where is Grandpa's Purchased?

channels
index
Club
57
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.9x
Farmers Market 1.8x
Maxwell House 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
96
Credit
89
Debit
113
Food Stamps
122

When is Grandpa's Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
12.7%
Wed
12.1%
Thu
14.7%
Fri
14.3%
Sat
15.9%
time of day
Morning
11.8%
Noon
16.1%
Afternoon
34.8%
Evening
28.3%
Late
8.9%

Get More Grandpa's Data

Better understand Grandpa's consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Grandpa's consumers switch to?

Stop sign

Why do consumers stop buying Grandpa's products?

Store front

Which retailers do Grandpa's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Grandpa's products?

Research the Grandpa's Target Market

Arrow and target

Who actually buys Grandpa's? Do these consumers match the intended target market of Grandpa's?

Thought bubble

What motivates the target market to buy Grandpa's?

Magnifying glass

What other target market should Grandpa's look at?

Venn diagram

Which other brands have a similar target market?

About Our Grandpa's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.