Grape-Nuts Consumer Insights

Who buys Grape-Nuts?

A Grape-Nuts consumer is generally very high income, Caucasian, and senior age. Grape-Nuts consumers are more likely to purchase Grape-Nuts during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Grape-Nuts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grape-Nuts Consumer Demographics

demographic
index
Female
98
Male
119
<24
74
25-34
77
35-44
97
45-54
104
55-64
157
65+
197
African American
37
Asian
47
Caucasian
115
Hispanic
56
demographic
index
Has Kids
90
No Kids
123
- $20k
78
$20k-40k
87
$40k-60k
101
$60k-80k
96
$80k-100k
106
$100k-125k
111
$125k +
119
No College
80
College
102
Adv. Degree
114

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Grape-Nuts Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
448

Where is Grape-Nuts Purchased?

channels
index
Club
38
Dollar
1
Drug
51
Food
148
Gas & Convenience
7
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Sabra 1.5x
Kelloggs Frosted Mini Wheat 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
92
Food Stamps
127

When is Grape-Nuts Purchased?

day of week
Sun
18.4%
Mon
14.2%
Tue
12.4%
Wed
11.7%
Thu
12.9%
Fri
14.2%
Sat
16.2%
time of day
Morning
14.4%
Noon
17.1%
Afternoon
33.6%
Evening
28.1%
Late
6.8%

Get More Grape-Nuts Data

Contact us for the latest Grape-Nuts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Grape-Nuts consumers switch to?

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Why do consumers stop buying Grape-Nuts products?

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Which retailers do Grape-Nuts shoppers prefer to shop at?

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What motivates consumers to try Grape-Nuts products?

Research the Grape-Nuts Target Market

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Who actually buys Grape-Nuts? Do these consumers match the intended target market of Grape-Nuts?

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What motivates the target market to purchase Grape-Nuts?

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What other target market should Grape-Nuts look at?

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Which other brands have a similar target market?

About Our Grape-Nuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.