Grape-Nuts Consumer Insights

Who buys Grape-Nuts? Grape-Nuts consumers are generally very high income, Caucasian, and senior age. Grape-Nuts consumers are more likely to purchase Grape-Nuts during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Grape-Nuts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.03

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Grape-Nuts Consumer Demographics

demographic
index
Female
98
Male
119
<24
74
25-34
77
35-44
97
45-54
104
55-64
157
65+
197
African American
37
Asian
47
Caucasian
115
Hispanic
56
demographic
index
Has Kids
90
No Kids
123
- $20k
78
$20k-40k
87
$40k-60k
101
$60k-80k
96
$80k-100k
106
$100k-125k
111
$125k +
119
No College
80
College
102
Adv. Degree
114

Understand Grape-Nuts Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Grape-Nuts Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
448

Where is Grape-Nuts Purchased?

channels
index
Club
38
Dollar
1
Drug
51
Food
148
Gas & Convenience
7
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Sabra 1.5x
Kelloggs Frosted Mini Wheat 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
92
Food Stamps
127

When is Grape-Nuts Purchased?

day of week
Sun
18.4%
Mon
14.2%
Tue
12.4%
Wed
11.7%
Thu
12.9%
Fri
14.2%
Sat
16.2%
time of day
Morning
14.4%
Noon
17.1%
Afternoon
33.6%
Evening
28.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Grape-Nuts consumers purchase?

check mark

Why do Grape-Nuts consumers try new brands?

check mark

Where do Grape-Nuts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grape-Nuts Target Market

Arrow and target

Who actually buys Grape-Nuts? Do these consumers match the intended target market of Grape-Nuts?

Thought bubble

What motivates the target market to purchase Grape-Nuts?

magnifying glass

What other target market should Grape-Nuts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us