Grape-Nuts Consumer Insights

Who buys Grape-Nuts?

A Grape-Nuts consumer is generally very high income, Caucasian, and senior age. Grape-Nuts consumers are more likely to purchase Grape-Nuts during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Grape-Nuts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grape-Nuts Consumer Demographics

demographic
index
Female
98
Male
119
<24
74
25-34
77
35-44
97
45-54
104
55-64
157
65+
197
African American
37
Asian
47
Caucasian
115
Hispanic
56
demographic
index
Has Kids
90
No Kids
123
- $20k
78
$20k-40k
87
$40k-60k
101
$60k-80k
96
$80k-100k
106
$100k-125k
111
$125k +
119
No College
80
College
102
Adv. Degree
114

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Grape-Nuts Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
448

Where is Grape-Nuts Purchased?

channels
index
Club
38
Dollar
1
Drug
51
Food
148
Gas & Convenience
7
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Sabra 1.5x
Kelloggs Frosted Mini Wheat 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
92
Food Stamps
127

When is Grape-Nuts Purchased?

day of week
Sun
18.4%
Mon
14.2%
Tue
12.4%
Wed
11.7%
Thu
12.9%
Fri
14.2%
Sat
16.2%
time of day
Morning
14.4%
Noon
17.1%
Afternoon
33.6%
Evening
28.1%
Late
6.8%

About Our Grape-Nuts Consumer Insights

How do we know who buys Grape-Nuts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Grape-Nuts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.