Gravy Train Consumer Insights

Who buys Gravy Train?

A Gravy Train consumer is generally very low income, African American, and upper middle age. Gravy Train consumers are more likely to purchase Gravy Train during larger pantry stocking trips. Brands such as Purina Friskies, Angel Soft, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Gravy Train Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.15
% of Basket $ (median)
12.8%
Total Basket $ (median)
$24.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gravy Train Consumer Demographics

demographic
index
Female
99
Male
106
<24
73
25-34
74
35-44
100
45-54
143
55-64
100
65+
61
African American
145
Asian
19
Caucasian
103
Hispanic
127
demographic
index
Has Kids
99
No Kids
103
- $20k
180
$20k-40k
147
$40k-60k
116
$60k-80k
95
$80k-100k
72
$100k-125k
51
$125k +
44
No College
166
College
94
Adv. Degree
49

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Gravy Train Basket Affinity & Size

brand
basket affinity
Purina Friskies 11.3x
Angel Soft 6.7x
Sunny Meadow 6.6x
Blue Bonnet 6.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
283

Where is Gravy Train Purchased?

channels
index
Dollar
1763
Drug
4
Food
56
Gas & Convenience
5
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Blue Bonnet 2.2x
Armour 2.1x
Sunbeam 2.0x

How Did They Pay?

method
index
Cash
144
Credit
69
Debit
108
Food Stamps
108

When is Gravy Train Purchased?

day of week
Sun
15.8%
Mon
13.0%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
16.5%
Sat
17.1%
time of day
Morning
14.6%
Noon
16.5%
Afternoon
33.1%
Evening
27.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gravy Train consumers purchase?

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Why do Gravy Train consumers try new brands?

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Where do Gravy Train consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gravy Train Target Market

Arrow and target

Who actually buys Gravy Train? Do these consumers match the intended target market of Gravy Train?

Thought bubble

What motivates the target market to purchase Gravy Train?

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What other target market should Gravy Train look at?

venn diagram

Which other brands have a similar target market?

About Our Gravy Train Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.