Great Day Foods Consumer Insights

Who buys Great Day Foods? Great Day Foods consumers are generally slightly higher income, Asian, and senior age. Great Day Foods consumers are more likely to purchase Great Day Foods during larger pantry stocking trips. Brands such as Marketside, Generic Pma, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Great Day Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.31
% of Basket $ (median)
4.4%
Total Basket $ (median)
$74.92

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  • Attitudinal surveys
  • Recent demographic data

Great Day Foods Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
115
35-44
94
45-54
86
55-64
104
65+
144
African American
49
Asian
104
Caucasian
101
Hispanic
103
demographic
index
Has Kids
97
No Kids
106
- $20k
102
$20k-40k
90
$40k-60k
87
$60k-80k
103
$80k-100k
131
$100k-125k
104
$125k +
90
No College
85
College
105
Adv. Degree
95

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Great Day Foods Basket Affinity & Size

brand
basket affinity
Marketside 7.3x
Generic Pma 5.8x
Dannon Oikos 5.2x
Bertolli 5.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
451

Where is Great Day Foods Purchased?

channels
index
Club
99
Drug
0
Food
0
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Ro-Tel 1.6x
Jack Link's 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
78
Credit
99
Debit
114
Food Stamps
116

When is Great Day Foods Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
12.7%
Wed
12.8%
Thu
11.1%
Fri
13.6%
Sat
17.4%
time of day
Morning
16.3%
Noon
14.8%
Afternoon
34.1%
Evening
27.2%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Great Day Foods consumers purchase?

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Why do Great Day Foods consumers try new brands?

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Where do Great Day Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Great Day Foods Target Market

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Who actually buys Great Day Foods? Do these consumers match the intended target market of Great Day Foods?

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What motivates the target market to purchase Great Day Foods?

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What other target market should Great Day Foods look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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