Great Grains Consumer Insights

Who buys Great Grains?

A Great Grains consumer is generally higher income, Caucasian, and senior age. Great Grains consumers are more likely to purchase Great Grains during larger pantry stocking trips. Brands such as General Mills Fiber One, Sunny Meadow, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Great Grains Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.3%
Total Basket $ (median)
$62.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Great Grains Consumer Demographics

demographic
index
Female
97
Male
129
<24
99
25-34
75
35-44
81
45-54
118
55-64
145
65+
368
African American
69
Asian
80
Caucasian
104
Hispanic
94
demographic
index
Has Kids
83
No Kids
139
- $20k
82
$20k-40k
81
$40k-60k
93
$60k-80k
109
$80k-100k
90
$100k-125k
138
$125k +
109
No College
76
College
100
Adv. Degree
130

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Great Grains Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.8x
Sunny Meadow 5.7x
Jennie-O 5.5x
Post Honey Bunches Of Oats 5.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
441

Where is Great Grains Purchased?

channels
index
Club
35
Dollar
25
Drug
77
Food
111
Gas & Convenience
2
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Almond Breeze 1.5x
Post Honey Bunches Of Oats 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
89
Credit
119
Debit
92
Food Stamps
76

When is Great Grains Purchased?

day of week
Sun
16.9%
Mon
14.1%
Tue
12.4%
Wed
12.3%
Thu
12.6%
Fri
14.1%
Sat
17.6%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
35.9%
Evening
25.8%
Late
5.9%

About Our Great Grains Consumer Insights

How do we know who buys Great Grains? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Great Grains consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.