Green Giant Consumer Insights

Who buys Green Giant?

A Green Giant consumer is generally higher income, Caucasian, and senior age. Green Giant consumers are more likely to purchase Green Giant during larger pantry stocking trips. Brands such as Archer Farms, Birds Eye Steamfresh, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Green Giant Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Green Giant Consumer Demographics

demographic
index
Female
100
Male
96
<24
84
25-34
95
35-44
100
45-54
102
55-64
112
65+
113
African American
105
Asian
65
Caucasian
106
Hispanic
79
demographic
index
Has Kids
97
No Kids
106
- $20k
83
$20k-40k
90
$40k-60k
96
$60k-80k
101
$80k-100k
108
$100k-125k
115
$125k +
106
No College
92
College
100
Adv. Degree
109

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Green Giant Basket Affinity & Size

brand
basket affinity
Archer Farms 7.1x
Birds Eye Steamfresh 5.2x
Fresh Express 4.0x
Birds Eye 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
491

Where is Green Giant Purchased?

channels
index
Club
59
Dollar
5
Drug
23
Food
119
Gas & Convenience
6
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye 1.2x
Birds Eye Steamfresh 1.2x
Weight Watchers Smart Ones 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
106
Credit
95
Debit
99
Food Stamps
127

When is Green Giant Purchased?

day of week
Sun
19.6%
Mon
13.9%
Tue
12.0%
Wed
11.8%
Thu
11.0%
Fri
13.6%
Sat
18.1%
time of day
Morning
14.5%
Noon
17.8%
Afternoon
36.4%
Evening
26.1%
Late
5.2%

About Our Green Giant Consumer Insights

How do we know who buys Green Giant? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Green Giant consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.