Green Giant Valley Fresh Steamers Consumer Insights

Who buys Green Giant Valley Fresh Steamers? A Green Giant Valley Fresh Steamers consumer is generally very low income, African American, and adolescent age. Green Giant Valley Fresh Steamers consumers are more likely to purchase Green Giant Valley Fresh Steamers during larger pantry stocking trips. Brands such as Green Giant, Birds Eye Steamfresh, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Green Giant Valley Fresh Steamers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.4%
Total Basket $ (median)
$73.60

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  • Recent demographic data

Green Giant Valley Fresh Steamers Consumer Demographics

demographic
index
Female
101
Male
95
<24
133
25-34
113
35-44
92
45-54
92
55-64
108
65+
87
African American
144
Asian
43
Caucasian
102
Hispanic
116
demographic
index
Has Kids
95
No Kids
111
- $20k
125
$20k-40k
113
$40k-60k
108
$60k-80k
105
$80k-100k
93
$100k-125k
93
$125k +
60
No College
112
College
99
Adv. Degree
91

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Green Giant Valley Fresh Steamers Basket Affinity & Size

brand
basket affinity
Green Giant 14.5x
Birds Eye Steamfresh 12.3x
Birds Eye 6.1x
Totino's Party Pizza 5.0x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
563

Where is Green Giant Valley Fresh Steamers Purchased?

channels
index
Dollar
6
Drug
4
Food
106
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.8x
Sunbeam 1.5x
Lean Cuisine 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
87
Credit
87
Debit
111
Food Stamps
178

When is Green Giant Valley Fresh Steamers Purchased?

day of week
Sun
20.0%
Mon
13.8%
Tue
12.5%
Wed
11.9%
Thu
11.0%
Fri
13.7%
Sat
17.1%
time of day
Morning
13.3%
Noon
15.5%
Afternoon
33.2%
Evening
30.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Green Giant Valley Fresh Steamers consumers purchase?

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Why do Green Giant Valley Fresh Steamers consumers try new brands?

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Where do Green Giant Valley Fresh Steamers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Green Giant Valley Fresh Steamers Target Market

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Who actually buys Green Giant Valley Fresh Steamers? Do these consumers match the intended target market of Green Giant Valley Fresh Steamers?

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What motivates the target market to purchase Green Giant Valley Fresh Steamers?

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What other target market should Green Giant Valley Fresh Steamers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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