Green Mountain Coffee Consumer Insights

Who buys Green Mountain Coffee?

A Green Mountain Coffee consumer is generally very high income, Caucasian, and senior age. Green Mountain Coffee consumers are more likely to purchase Green Mountain Coffee during larger pantry stocking trips. Brands such as Coffee-mate, International Delight, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Green Mountain Coffee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.48
% of Basket $ (median)
14.2%
Total Basket $ (median)
$73.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Green Mountain Coffee Consumer Demographics

demographic
index
Female
101
Male
88
<24
52
25-34
72
35-44
102
45-54
107
55-64
153
65+
197
African American
34
Asian
40
Caucasian
117
Hispanic
49
demographic
index
Has Kids
94
No Kids
113
- $20k
54
$20k-40k
73
$40k-60k
83
$60k-80k
98
$80k-100k
123
$100k-125k
125
$125k +
148
No College
85
College
101
Adv. Degree
114

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Green Mountain Coffee Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.8x
International Delight 4.3x
Dixie 3.6x
Bounty 3.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
396

Where is Green Mountain Coffee Purchased?

channels
index
Beauty
2
Club
175
Dollar
5
Drug
23
Food
116
Gas & Convenience
4
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Nabisco Triscuit 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
75
Credit
121
Debit
99
Food Stamps
56

When is Green Mountain Coffee Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.6%
Wed
11.9%
Thu
11.8%
Fri
15.8%
Sat
17.6%
time of day
Morning
17.3%
Noon
19.3%
Afternoon
35.7%
Evening
23.0%
Late
4.6%

About Our Green Mountain Coffee Consumer Insights

How do we know who buys Green Mountain Coffee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Green Mountain Coffee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.