Green Mountain Coffee Consumer Insights

Who buys Green Mountain Coffee?

A Green Mountain Coffee consumer is generally very high income, Caucasian, and senior age. Green Mountain Coffee consumers are more likely to purchase Green Mountain Coffee during larger pantry stocking trips. Brands such as Coffee-mate, International Delight, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Green Mountain Coffee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.48
% of Basket $ (median)
14.2%
Total Basket $ (median)
$73.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Green Mountain Coffee Consumer Demographics

demographic
index
Female
101
Male
88
<24
52
25-34
72
35-44
102
45-54
107
55-64
153
65+
197
African American
34
Asian
40
Caucasian
117
Hispanic
49
demographic
index
Has Kids
94
No Kids
113
- $20k
54
$20k-40k
73
$40k-60k
83
$60k-80k
98
$80k-100k
123
$100k-125k
125
$125k +
148
No College
85
College
101
Adv. Degree
114

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Green Mountain Coffee Basket Affinity & Size

brand
basket affinity
Coffee-mate 4.8x
International Delight 4.3x
Dixie 3.6x
Bounty 3.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
396

Where is Green Mountain Coffee Purchased?

channels
index
Beauty
2
Club
175
Dollar
5
Drug
23
Food
116
Gas & Convenience
4
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Nabisco Triscuit 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
75
Credit
121
Debit
99
Food Stamps
56

When is Green Mountain Coffee Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.6%
Wed
11.9%
Thu
11.8%
Fri
15.8%
Sat
17.6%
time of day
Morning
17.3%
Noon
19.3%
Afternoon
35.7%
Evening
23.0%
Late
4.6%

Get More Green Mountain Coffee Data

Contact us for the latest Green Mountain Coffee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Green Mountain Coffee consumers switch to?

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Why do consumers stop buying Green Mountain Coffee products?

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Which retailers do Green Mountain Coffee shoppers prefer to shop at?

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What motivates consumers to try Green Mountain Coffee products?

Research the Green Mountain Coffee Target Market

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Who actually buys Green Mountain Coffee? Do these consumers match the intended target market of Green Mountain Coffee?

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What motivates the target market to buy Green Mountain Coffee?

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What other target market should Green Mountain Coffee look at?

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Which other brands have a similar target market?

About Our Green Mountain Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.