Greenies Consumer Insights

Who buys Greenies?

A Greenies consumer is generally very high income, Caucasian, and senior age. Greenies consumers are more likely to purchase Greenies during small to mid sized trips. Brands such as Purina Friskies, Arm & Hammer, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Greenies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.12
% of Basket $ (median)
23.3%
Total Basket $ (median)
$34.88

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Greenies Consumer Demographics

demographic
index
Female
100
Male
105
<24
95
25-34
84
35-44
84
45-54
122
55-64
141
65+
228
African American
48
Asian
99
Caucasian
106
Hispanic
87
demographic
index
Has Kids
67
No Kids
174
- $20k
59
$20k-40k
75
$40k-60k
92
$60k-80k
104
$80k-100k
85
$100k-125k
124
$125k +
161
No College
71
College
101
Adv. Degree
131

Understand Greenies Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Greenies Basket Affinity & Size

brand
basket affinity
Purina Friskies 60.1x
Arm & Hammer 17.1x
Sabra 16.9x
Twizzlers 15.3x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
74
Pantry Stocking (21+ Items)
84

Where is Greenies Purchased?

channels
index
Club
598
Dollar
21
Drug
16
Food
77
Gas & Convenience
18
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Boars Head 1.6x
Snyders Of Hanover 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
161
Credit
137
Debit
49
Food Stamps
4

When is Greenies Purchased?

day of week
Sun
15.5%
Mon
12.9%
Tue
12.9%
Wed
11.2%
Thu
12.7%
Fri
15.1%
Sat
19.7%
time of day
Morning
13.4%
Noon
20.6%
Afternoon
40.3%
Evening
24.4%
Late
1.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Greenies consumers purchase?

check mark

Why do Greenies consumers try new brands?

check mark

Where do Greenies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Greenies Target Market

Arrow and target

Who actually buys Greenies? Do these consumers match the intended target market of Greenies?

Thought bubble

What motivates the target market to purchase Greenies?

magnifying glass

What other target market should Greenies look at?

venn diagram

Which other brands have a similar target market?

About Our Greenies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.