Greenies Consumer Insights

Who buys Greenies?

A Greenies consumer is generally very high income, Caucasian, and senior age. Greenies consumers are more likely to purchase Greenies during small to mid sized trips. Brands such as Purina Friskies, Arm & Hammer, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Greenies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.12
% of Basket $ (median)
23.3%
Total Basket $ (median)
$34.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Greenies Consumer Demographics

demographic
index
Female
100
Male
105
<24
95
25-34
84
35-44
84
45-54
122
55-64
141
65+
228
African American
48
Asian
99
Caucasian
106
Hispanic
87
demographic
index
Has Kids
67
No Kids
174
- $20k
59
$20k-40k
75
$40k-60k
92
$60k-80k
104
$80k-100k
85
$100k-125k
124
$125k +
161
No College
71
College
101
Adv. Degree
131

Understand Greenies Consumer Behavior

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Greenies Basket Affinity & Size

brand
basket affinity
Purina Friskies 60.1x
Arm & Hammer 17.1x
Sabra 16.9x
Twizzlers 15.3x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
74
Pantry Stocking (21+ Items)
84

Where is Greenies Purchased?

channels
index
Club
598
Dollar
21
Drug
16
Food
77
Gas & Convenience
18
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Boars Head 1.6x
Snyders Of Hanover 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
161
Credit
137
Debit
49
Food Stamps
4

When is Greenies Purchased?

day of week
Sun
15.5%
Mon
12.9%
Tue
12.9%
Wed
11.2%
Thu
12.7%
Fri
15.1%
Sat
19.7%
time of day
Morning
13.4%
Noon
20.6%
Afternoon
40.3%
Evening
24.4%
Late
1.4%

About Our Greenies Consumer Insights

How do we know who buys Greenies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Greenies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.