Grey Goose Consumer Insights

Who buys Grey Goose?

A Grey Goose consumer is generally higher income, Asian, and adolescent age. Grey Goose consumers are more likely to purchase Grey Goose during smaller grocery trips. Brands such as Canada Dry, Red Bull, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Grey Goose Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$30.49
% of Basket $ (median)
46.8%
Total Basket $ (median)
$65.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grey Goose Consumer Demographics

demographic
index
Female
98
Male
121
<24
118
25-34
107
35-44
91
45-54
113
55-64
89
65+
81
African American
106
Asian
213
Caucasian
88
Hispanic
98
demographic
index
Has Kids
89
No Kids
124
- $20k
98
$20k-40k
66
$40k-60k
107
$60k-80k
65
$80k-100k
104
$100k-125k
147
$125k +
141
No College
70
College
108
Adv. Degree
96

Understand Grey Goose Consumer Behavior

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Grey Goose Basket Affinity & Size

brand
basket affinity
Canada Dry 21.8x
Red Bull 17.7x
Tropicana 16.0x
Bud Light 12.8x
basket size
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
101

Where is Grey Goose Purchased?

channels
index
Beauty
58
Club
284
Dollar
5
Drug
132
Food
123
Gas & Convenience
337
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Horizon Organic 1.6x
Oroweat 1.6x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
112
Credit
139
Debit
72
Food Stamps
2

When is Grey Goose Purchased?

day of week
Sun
9.5%
Mon
8.6%
Tue
8.9%
Wed
11.5%
Thu
15.5%
Fri
21.3%
Sat
24.7%
time of day
Morning
7.4%
Noon
14.6%
Afternoon
38.0%
Evening
33.3%
Late
6.7%

About Our Grey Goose Consumer Insights

How do we know who buys Grey Goose? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Grey Goose consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.