Grey Goose Consumer Insights

Who buys Grey Goose?

A Grey Goose consumer is generally higher income, Asian, and adolescent age. Grey Goose consumers are more likely to purchase Grey Goose during smaller grocery trips. Brands such as Canada Dry, Red Bull, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Grey Goose Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$30.49
% of Basket $ (median)
46.8%
Total Basket $ (median)
$65.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grey Goose Consumer Demographics

demographic
index
Female
98
Male
121
<24
118
25-34
107
35-44
91
45-54
113
55-64
89
65+
81
African American
106
Asian
213
Caucasian
88
Hispanic
98
demographic
index
Has Kids
89
No Kids
124
- $20k
98
$20k-40k
66
$40k-60k
107
$60k-80k
65
$80k-100k
104
$100k-125k
147
$125k +
141
No College
70
College
108
Adv. Degree
96

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Grey Goose Basket Affinity & Size

brand
basket affinity
Canada Dry 21.8x
Red Bull 17.7x
Tropicana 16.0x
Bud Light 12.8x
basket size
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
96
Pantry Stocking (21+ Items)
101

Where is Grey Goose Purchased?

channels
index
Beauty
58
Club
284
Dollar
5
Drug
132
Food
123
Gas & Convenience
337
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Horizon Organic 1.6x
Oroweat 1.6x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
112
Credit
139
Debit
72
Food Stamps
2

When is Grey Goose Purchased?

day of week
Sun
9.5%
Mon
8.6%
Tue
8.9%
Wed
11.5%
Thu
15.5%
Fri
21.3%
Sat
24.7%
time of day
Morning
7.4%
Noon
14.6%
Afternoon
38.0%
Evening
33.3%
Late
6.7%

Get More Grey Goose Data

Contact us for the latest Grey Goose consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Grey Goose consumers switch to?

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Why do consumers stop buying Grey Goose products?

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Which retailers do Grey Goose shoppers prefer to shop at?

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What motivates consumers to try Grey Goose products?

Research the Grey Goose Target Market

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Who actually buys Grey Goose? Do these consumers match the intended target market of Grey Goose?

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What motivates the target market to purchase Grey Goose?

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What other target market should Grey Goose look at?

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Which other brands have a similar target market?

About Our Grey Goose Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.