Grey Poupon Consumer Insights

Who buys Grey Poupon?

A Grey Poupon consumer is generally very high income, Caucasian, and senior age. Grey Poupon consumers are more likely to purchase Grey Poupon during larger pantry stocking trips. Brands such as Hellmann's, French's, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Grey Poupon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$80.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grey Poupon Consumer Demographics

demographic
index
Female
97
Male
134
<24
82
25-34
81
35-44
92
45-54
113
55-64
133
65+
232
African American
68
Asian
102
Caucasian
104
Hispanic
76
demographic
index
Has Kids
87
No Kids
130
- $20k
62
$20k-40k
70
$40k-60k
84
$60k-80k
85
$80k-100k
109
$100k-125k
117
$125k +
189
No College
71
College
100
Adv. Degree
135

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Grey Poupon Basket Affinity & Size

brand
basket affinity
Hellmann's 10.1x
French's 8.9x
Vlasic 8.6x
Heinz 5.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
502

Where is Grey Poupon Purchased?

channels
index
Club
151
Dollar
1
Drug
20
Food
147
Gas & Convenience
13
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.6x
Eggland's Best 1.5x
Smart Balance 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
103
Credit
116
Debit
91
Food Stamps
49

When is Grey Poupon Purchased?

day of week
Sun
18.6%
Mon
12.5%
Tue
11.5%
Wed
12.8%
Thu
11.6%
Fri
15.3%
Sat
17.7%
time of day
Morning
14.0%
Noon
20.3%
Afternoon
38.4%
Evening
22.4%
Late
5.0%

About Our Grey Poupon Consumer Insights

How do we know who buys Grey Poupon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Grey Poupon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.