Grey Poupon Consumer Insights

Who buys Grey Poupon? Grey Poupon consumers are generally very high income, Caucasian, and senior age. Grey Poupon consumers are more likely to purchase Grey Poupon during larger pantry stocking trips. Brands such as Hellmann's, French's, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Grey Poupon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$80.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Grey Poupon Consumer Demographics

demographic
index
Female
97
Male
134
<24
82
25-34
81
35-44
92
45-54
113
55-64
133
65+
232
African American
68
Asian
102
Caucasian
104
Hispanic
76
demographic
index
Has Kids
87
No Kids
130
- $20k
62
$20k-40k
70
$40k-60k
84
$60k-80k
85
$80k-100k
109
$100k-125k
117
$125k +
189
No College
71
College
100
Adv. Degree
135

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Grey Poupon Basket Affinity & Size

brand
basket affinity
Hellmann's 10.1x
French's 8.9x
Vlasic 8.6x
Heinz 5.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
502

Where is Grey Poupon Purchased?

channels
index
Club
151
Dollar
1
Drug
20
Food
147
Gas & Convenience
13
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.6x
Eggland's Best 1.5x
Smart Balance 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
103
Credit
116
Debit
91
Food Stamps
49

When is Grey Poupon Purchased?

day of week
Sun
18.6%
Mon
12.5%
Tue
11.5%
Wed
12.8%
Thu
11.6%
Fri
15.3%
Sat
17.7%
time of day
Morning
14.0%
Noon
20.3%
Afternoon
38.4%
Evening
22.4%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Grey Poupon consumers purchase?

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Why do Grey Poupon consumers try new brands?

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Where do Grey Poupon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Grey Poupon Target Market

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Who actually buys Grey Poupon? Do these consumers match the intended target market of Grey Poupon?

Thought bubble

What motivates the target market to purchase Grey Poupon?

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What other target market should Grey Poupon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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