Grippos Consumer Insights

Who buys Grippos?

A Grippos consumer is generally higher income, Caucasian, and upper middle age. Grippos consumers are more likely to purchase Grippos during larger pantry stocking trips. Brands such as Hostess, Fresh Selections, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Grippos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
7.0%
Total Basket $ (median)
$39.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grippos Consumer Demographics

demographic
index
Female
102
Male
82
<24
78
25-34
80
35-44
98
45-54
147
55-64
79
65+
66
African American
80
Asian
13
Caucasian
123
Hispanic
0
demographic
index
Has Kids
101
No Kids
98
- $20k
77
$20k-40k
83
$40k-60k
78
$60k-80k
100
$80k-100k
101
$100k-125k
209
$125k +
67
No College
88
College
92
Adv. Degree
152

Understand Grippos Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Grippos Basket Affinity & Size

brand
basket affinity
Hostess 10.0x
Fresh Selections 8.1x
Armour 7.2x
Snyders Of Hanover 7.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
346

Where is Grippos Purchased?

channels
index
Dollar
197
Drug
71
Food
236
Gas & Convenience
89
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.4x
Diet Mountain Dew 3.1x
Blue Bonnet 2.2x
Sunbeam 2.1x

How Did They Pay?

method
index
Cash
82
Credit
152
Debit
65
Food Stamps
91

When is Grippos Purchased?

day of week
Sun
24.3%
Mon
10.7%
Tue
9.1%
Wed
10.7%
Thu
11.2%
Fri
15.9%
Sat
18.1%
time of day
Morning
13.7%
Noon
20.0%
Afternoon
32.6%
Evening
24.8%
Late
9.1%

About Our Grippos Consumer Insights

How do we know who buys Grippos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Grippos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.