Grizzly Consumer Insights

Who buys Grizzly?

A Grizzly consumer is generally median income, Asian, and young adult age. Grizzly consumers are more likely to purchase Grizzly during small to mid sized trips. Brands such as Marlboro, Marlboro Gold Pack, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Grizzly Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.24
% of Basket $ (median)
26.4%
Total Basket $ (median)
$19.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Grizzly Consumer Demographics

demographic
index
Female
89
Male
204
<24
119
25-34
127
35-44
109
45-54
72
55-64
59
65+
9
African American
95
Asian
145
Caucasian
102
Hispanic
46
demographic
index
Has Kids
89
No Kids
124
- $20k
95
$20k-40k
131
$40k-60k
130
$60k-80k
135
$80k-100k
55
$100k-125k
75
$125k +
34
No College
104
College
109
Adv. Degree
50

Understand Grizzly Consumer Behavior

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Grizzly Basket Affinity & Size

brand
basket affinity
Marlboro 20.0x
Marlboro Gold Pack 18.1x
Utz 12.2x
Hefty 9.7x
basket size
index
Urgent Need (1-2 Items)
79
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
105

Where is Grizzly Purchased?

channels
index
Club
389
Dollar
108
Drug
18
Food
11
Gas & Convenience
710
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.6x
Marlboro Gold Pack 2.4x
Totino's Party Pizza 2.0x
Marlboro 2.0x

How Did They Pay?

method
index
Cash
100
Credit
83
Debit
128
Food Stamps
30

When is Grizzly Purchased?

day of week
Sun
17.7%
Mon
13.6%
Tue
11.3%
Wed
11.3%
Thu
11.9%
Fri
14.4%
Sat
19.6%
time of day
Morning
16.1%
Noon
15.8%
Afternoon
36.1%
Evening
25.7%
Late
6.3%

Get More Grizzly Data

Contact us for the latest Grizzly consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Grizzly consumers switch to?

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Why do consumers stop buying Grizzly products?

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Which retailers do Grizzly shoppers prefer to shop at?

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What motivates consumers to try Grizzly products?

Research the Grizzly Target Market

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Who actually buys Grizzly? Do these consumers match the intended target market of Grizzly?

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What motivates the target market to buy Grizzly?

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What other target market should Grizzly look at?

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Which other brands have a similar target market?

About Our Grizzly Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.