Guerrero Consumer Insights

Who buys Guerrero?

A Guerrero consumer is generally very low income, Hispanic, and adolescent age. Guerrero consumers are more likely to purchase Guerrero during larger pantry stocking trips. Brands such as Bar-S, Oroweat, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Guerrero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.56
% of Basket $ (median)
4.7%
Total Basket $ (median)
$54.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Guerrero Consumer Demographics

demographic
index
Female
99
Male
112
<24
229
25-34
117
35-44
98
45-54
81
55-64
68
65+
65
African American
45
Asian
99
Caucasian
50
Hispanic
562
demographic
index
Has Kids
108
No Kids
82
- $20k
150
$20k-40k
122
$40k-60k
105
$60k-80k
94
$80k-100k
82
$100k-125k
83
$125k +
76
No College
127
College
99
Adv. Degree
72

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Guerrero Basket Affinity & Size

brand
basket affinity
Bar-S 8.6x
Oroweat 7.7x
Jennie-O 5.3x
Mission (Foods) 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
409

Where is Guerrero Purchased?

channels
index
Club
122
Dollar
187
Drug
4
Food
163
Gas & Convenience
5
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Fresh Selections 1.6x
Taylor Farms 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
180
Credit
50
Debit
97
Food Stamps
190

When is Guerrero Purchased?

day of week
Sun
18.6%
Mon
15.9%
Tue
13.6%
Wed
12.5%
Thu
11.9%
Fri
12.3%
Sat
15.2%
time of day
Morning
14.5%
Noon
16.1%
Afternoon
34.9%
Evening
28.6%
Late
5.9%

About Our Guerrero Consumer Insights

How do we know who buys Guerrero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Guerrero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.