Guerrero Consumer Insights

Who buys Guerrero?

A Guerrero consumer is generally very low income, Hispanic, and adolescent age. Guerrero consumers are more likely to purchase Guerrero during larger pantry stocking trips. Brands such as Bar-S, Oroweat, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Guerrero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.56
% of Basket $ (median)
4.7%
Total Basket $ (median)
$54.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Guerrero Consumer Demographics

demographic
index
Female
99
Male
112
<24
229
25-34
117
35-44
98
45-54
81
55-64
68
65+
65
African American
45
Asian
99
Caucasian
50
Hispanic
562
demographic
index
Has Kids
108
No Kids
82
- $20k
150
$20k-40k
122
$40k-60k
105
$60k-80k
94
$80k-100k
82
$100k-125k
83
$125k +
76
No College
127
College
99
Adv. Degree
72

Understand Guerrero Consumer Behavior

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Guerrero Basket Affinity & Size

brand
basket affinity
Bar-S 8.6x
Oroweat 7.7x
Jennie-O 5.3x
Mission (Foods) 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
409

Where is Guerrero Purchased?

channels
index
Club
122
Dollar
187
Drug
4
Food
163
Gas & Convenience
5
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Fresh Selections 1.6x
Taylor Farms 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
180
Credit
50
Debit
97
Food Stamps
190

When is Guerrero Purchased?

day of week
Sun
18.6%
Mon
15.9%
Tue
13.6%
Wed
12.5%
Thu
11.9%
Fri
12.3%
Sat
15.2%
time of day
Morning
14.5%
Noon
16.1%
Afternoon
34.9%
Evening
28.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Guerrero consumers purchase?

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Why do Guerrero consumers try new brands?

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Where do Guerrero consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Guerrero Target Market

Arrow and target

Who actually buys Guerrero? Do these consumers match the intended target market of Guerrero?

Thought bubble

What motivates the target market to purchase Guerrero?

magnifying glass

What other target market should Guerrero look at?

venn diagram

Which other brands have a similar target market?

About Our Guerrero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.