Guinness Consumer Insights

Who buys Guinness?

A Guinness consumer is generally very high income, Asian, and young adult age. Guinness consumers are more likely to purchase Guinness during larger pantry stocking trips. Brands such as Bud Light, Canada Dry, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Guinness Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.97
% of Basket $ (median)
19.1%
Total Basket $ (median)
$47.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Guinness Consumer Demographics

demographic
index
Female
95
Male
151
<24
112
25-34
113
35-44
90
45-54
104
55-64
96
65+
88
African American
78
Asian
130
Caucasian
101
Hispanic
76
demographic
index
Has Kids
93
No Kids
116
- $20k
85
$20k-40k
82
$40k-60k
83
$60k-80k
89
$80k-100k
110
$100k-125k
124
$125k +
145
No College
71
College
104
Adv. Degree
116

Understand Guinness Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Guinness Basket Affinity & Size

brand
basket affinity
Bud Light 8.2x
Canada Dry 7.4x
Sabra 6.3x
Swanson 5.6x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
238

Where is Guinness Purchased?

channels
index
Club
55
Dollar
2
Drug
67
Food
174
Gas & Convenience
55
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Horizon Organic 1.5x
Boars Head 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
115
Credit
112
Debit
91
Food Stamps
31

When is Guinness Purchased?

day of week
Sun
15.3%
Mon
10.9%
Tue
11.4%
Wed
10.0%
Thu
12.0%
Fri
18.4%
Sat
21.9%
time of day
Morning
9.5%
Noon
13.5%
Afternoon
37.5%
Evening
31.4%
Late
8.0%

Get More Guinness Data

Better understand Guinness consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Guinness consumers switch to?

Stop sign

Why do consumers stop buying Guinness products?

Store front

Which retailers do Guinness shoppers prefer to shop at?

Sale sign

What motivates consumers to try Guinness products?

Research the Guinness Target Market

Arrow and target

Who actually buys Guinness? Do these consumers match the intended target market of Guinness?

Thought bubble

What motivates the target market to buy Guinness?

Magnifying glass

What other target market should Guinness look at?

Venn diagram

Which other brands have a similar target market?

About Our Guinness Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.