Gulden's Consumer Insights

Who buys Gulden's? A Gulden's consumer is generally very high income, Caucasian, and senior age. Gulden's consumers are more likely to purchase Gulden's during larger pantry stocking trips. Brands such as Hellmann's, Heinz, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Gulden's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.0%
Total Basket $ (median)
$74.07

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gulden's Consumer Demographics

demographic
index
Female
98
Male
115
<24
46
25-34
68
35-44
98
45-54
127
55-64
151
65+
152
African American
79
Asian
49
Caucasian
112
Hispanic
55
demographic
index
Has Kids
93
No Kids
116
- $20k
69
$20k-40k
80
$40k-60k
80
$60k-80k
92
$80k-100k
122
$100k-125k
129
$125k +
139
No College
98
College
98
Adv. Degree
111

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Gulden's Basket Affinity & Size

brand
basket affinity
Hellmann's 14.5x
Heinz 8.3x
French's 7.1x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
508

Where is Gulden's Purchased?

channels
index
Club
54
Dollar
41
Drug
4
Food
194
Gas & Convenience
8
Mass
61
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 2.0x
Smart Balance 1.9x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
109
Credit
108
Debit
90
Food Stamps
84

When is Gulden's Purchased?

day of week
Sun
19.6%
Mon
13.1%
Tue
11.0%
Wed
11.6%
Thu
11.8%
Fri
14.8%
Sat
18.1%
time of day
Morning
17.0%
Noon
19.1%
Afternoon
34.1%
Evening
24.4%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gulden's consumers purchase?

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Why do Gulden's consumers try new brands?

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Where do Gulden's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gulden's Target Market

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Who actually buys Gulden's? Do these consumers match the intended target market of Gulden's?

Thought bubble

What motivates the target market to purchase Gulden's?

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What other target market should Gulden's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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