Gulden's Consumer Insights

Who buys Gulden's?

A Gulden's consumer is generally very high income, Caucasian, and senior age. Gulden's consumers are more likely to purchase Gulden's during larger pantry stocking trips. Brands such as Hellmann's, Heinz, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Gulden's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.0%
Total Basket $ (median)
$74.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gulden's Consumer Demographics

demographic
index
Female
98
Male
115
<24
46
25-34
68
35-44
98
45-54
127
55-64
151
65+
152
African American
79
Asian
49
Caucasian
112
Hispanic
55
demographic
index
Has Kids
93
No Kids
116
- $20k
69
$20k-40k
80
$40k-60k
80
$60k-80k
92
$80k-100k
122
$100k-125k
129
$125k +
139
No College
98
College
98
Adv. Degree
111

Understand Gulden's Consumer Behavior

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Gulden's Basket Affinity & Size

brand
basket affinity
Hellmann's 14.5x
Heinz 8.3x
French's 7.1x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
508

Where is Gulden's Purchased?

channels
index
Club
54
Dollar
41
Drug
4
Food
194
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 2.0x
Smart Balance 1.9x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
109
Credit
108
Debit
90
Food Stamps
84

When is Gulden's Purchased?

day of week
Sun
19.6%
Mon
13.1%
Tue
11.0%
Wed
11.6%
Thu
11.8%
Fri
14.8%
Sat
18.1%
time of day
Morning
17.0%
Noon
19.1%
Afternoon
34.1%
Evening
24.4%
Late
5.4%

Get More Gulden's Data

Contact us for the latest Gulden's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gulden's consumers switch to?

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Why do consumers stop buying Gulden's products?

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Which retailers do Gulden's shoppers prefer to shop at?

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What motivates consumers to try Gulden's products?

Research the Gulden's Target Market

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Who actually buys Gulden's? Do these consumers match the intended target market of Gulden's?

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What motivates the target market to purchase Gulden's?

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What other target market should Gulden's look at?

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Which other brands have a similar target market?

About Our Gulden's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.