Gulden's Consumer Insights

Who buys Gulden's?

A Gulden's consumer is generally very high income, Caucasian, and senior age. Gulden's consumers are more likely to purchase Gulden's during larger pantry stocking trips. Brands such as Hellmann's, Heinz, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Gulden's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.0%
Total Basket $ (median)
$74.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gulden's Consumer Demographics

demographic
index
Female
98
Male
115
<24
46
25-34
68
35-44
98
45-54
127
55-64
151
65+
152
African American
79
Asian
49
Caucasian
112
Hispanic
55
demographic
index
Has Kids
93
No Kids
116
- $20k
69
$20k-40k
80
$40k-60k
80
$60k-80k
92
$80k-100k
122
$100k-125k
129
$125k +
139
No College
98
College
98
Adv. Degree
111

Understand Gulden's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gulden's Basket Affinity & Size

brand
basket affinity
Hellmann's 14.5x
Heinz 8.3x
French's 7.1x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
508

Where is Gulden's Purchased?

channels
index
Club
54
Dollar
41
Drug
4
Food
194
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 2.0x
Smart Balance 1.9x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
109
Credit
108
Debit
90
Food Stamps
84

When is Gulden's Purchased?

day of week
Sun
19.6%
Mon
13.1%
Tue
11.0%
Wed
11.6%
Thu
11.8%
Fri
14.8%
Sat
18.1%
time of day
Morning
17.0%
Noon
19.1%
Afternoon
34.1%
Evening
24.4%
Late
5.4%

About Our Gulden's Consumer Insights

How do we know who buys Gulden's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gulden's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.