Gwaltney Consumer Insights

Who buys Gwaltney?

A Gwaltney consumer is generally very low income, African American, and older age. Gwaltney consumers are more likely to purchase Gwaltney during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Gwaltney Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$59.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gwaltney Consumer Demographics

demographic
index
Female
99
Male
107
<24
86
25-34
87
35-44
97
45-54
116
55-64
120
65+
106
African American
299
Asian
64
Caucasian
97
Hispanic
74
demographic
index
Has Kids
100
No Kids
101
- $20k
132
$20k-40k
125
$40k-60k
111
$60k-80k
105
$80k-100k
90
$100k-125k
68
$125k +
62
No College
119
College
96
Adv. Degree
97

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Gwaltney Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.5x
Blue Bonnet 7.1x
Borden 6.5x
Sunbeam 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
445

Where is Gwaltney Purchased?

channels
index
Beauty
7
Club
127
Dollar
7
Drug
0
Food
132
Gas & Convenience
5
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Blue Bonnet 1.9x
Sunbeam 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
91
Credit
74
Debit
116
Food Stamps
224

When is Gwaltney Purchased?

day of week
Sun
17.0%
Mon
12.5%
Tue
11.7%
Wed
11.5%
Thu
11.6%
Fri
17.2%
Sat
18.7%
time of day
Morning
14.9%
Noon
15.9%
Afternoon
35.3%
Evening
26.9%
Late
7.0%

Get More Gwaltney Data

Better understand Gwaltney consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Gwaltney consumers switch to?

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Why do consumers stop buying Gwaltney products?

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Which retailers do Gwaltney shoppers prefer to shop at?

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What motivates consumers to try Gwaltney products?

Research the Gwaltney Target Market

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Who actually buys Gwaltney? Do these consumers match the intended target market of Gwaltney?

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What motivates the target market to buy Gwaltney?

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What other target market should Gwaltney look at?

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Which other brands have a similar target market?

About Our Gwaltney Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.