Haagen-Dazs Consumer Insights

Who buys Haagen-Dazs? Haagen-Dazs consumers are generally very high income, Asian, and senior age. Haagen-Dazs consumers are more likely to purchase Haagen-Dazs during larger pantry stocking trips. Brands such as Horizon Organic, Tropicana, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Haagen-Dazs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
12.5%
Total Basket $ (median)
$37.64

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  • Recent demographic data

Haagen-Dazs Consumer Demographics

demographic
index
Female
96
Male
136
<24
134
25-34
93
35-44
92
45-54
105
55-64
123
65+
148
African American
143
Asian
305
Caucasian
73
Hispanic
122
demographic
index
Has Kids
89
No Kids
126
- $20k
112
$20k-40k
102
$40k-60k
100
$60k-80k
91
$80k-100k
91
$100k-125k
96
$125k +
119
No College
86
College
102
Adv. Degree
109

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Haagen-Dazs Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.1x
Tropicana 4.7x
Lean Cuisine 4.3x
Breyers 4.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
262

Where is Haagen-Dazs Purchased?

channels
index
Club
141
Dollar
48
Drug
89
Food
172
Gas & Convenience
40
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Arizona (Beverage) 1.3x
Goya 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
123
Credit
105
Debit
85
Food Stamps
101

When is Haagen-Dazs Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.4%
Wed
12.6%
Thu
12.6%
Fri
15.0%
Sat
17.2%
time of day
Morning
9.7%
Noon
12.1%
Afternoon
32.0%
Evening
36.5%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Haagen-Dazs consumers purchase?

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Why do Haagen-Dazs consumers try new brands?

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Where do Haagen-Dazs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Haagen-Dazs Target Market

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Who actually buys Haagen-Dazs? Do these consumers match the intended target market of Haagen-Dazs?

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What motivates the target market to purchase Haagen-Dazs?

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What other target market should Haagen-Dazs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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