Haagen-Dazs Consumer Insights

Who buys Haagen-Dazs?

A Haagen-Dazs consumer is generally very high income, Asian, and senior age. Haagen-Dazs consumers are more likely to purchase Haagen-Dazs during larger pantry stocking trips. Brands such as Horizon Organic, Tropicana, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Haagen-Dazs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.69
% of Basket $ (median)
12.5%
Total Basket $ (median)
$37.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Haagen-Dazs Consumer Demographics

demographic
index
Female
96
Male
136
<24
134
25-34
93
35-44
92
45-54
105
55-64
123
65+
148
African American
143
Asian
305
Caucasian
73
Hispanic
122
demographic
index
Has Kids
89
No Kids
126
- $20k
112
$20k-40k
102
$40k-60k
100
$60k-80k
91
$80k-100k
91
$100k-125k
96
$125k +
119
No College
86
College
102
Adv. Degree
109

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Haagen-Dazs Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.1x
Tropicana 4.7x
Lean Cuisine 4.3x
Breyers 4.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
262

Where is Haagen-Dazs Purchased?

channels
index
Club
141
Dollar
48
Drug
89
Food
172
Gas & Convenience
40
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Arizona (Beverage) 1.3x
Goya 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
123
Credit
105
Debit
85
Food Stamps
101

When is Haagen-Dazs Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.4%
Wed
12.6%
Thu
12.6%
Fri
15.0%
Sat
17.2%
time of day
Morning
9.7%
Noon
12.1%
Afternoon
32.0%
Evening
36.5%
Late
9.7%

About Our Haagen-Dazs Consumer Insights

How do we know who buys Haagen-Dazs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Haagen-Dazs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.