HABA Consumer Insights

Who buys HABA?

A HABA consumer is generally very high income, Asian, and lower middle age. HABA consumers are more likely to purchase HABA during larger pantry stocking trips. Brands such as Almond Breeze, Goya, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

HABA Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HABA Consumer Demographics

demographic
index
Female
99
Male
111
<24
90
25-34
64
35-44
126
45-54
107
55-64
78
65+
92
African American
45
Asian
162
Caucasian
96
Hispanic
99
demographic
index
Has Kids
104
No Kids
91
- $20k
39
$20k-40k
38
$40k-60k
65
$60k-80k
84
$80k-100k
96
$100k-125k
165
$125k +
247
No College
41
College
97
Adv. Degree
186

Understand HABA Consumer Behavior

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HABA Basket Affinity & Size

brand
basket affinity
Almond Breeze 302.1x
Goya 39.5x
Snyders Of Hanover 38.7x
Gerber 32.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
417

Where is HABA Purchased?

channels
index
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Almond Breeze 1.8x
Neutrogena 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
34
Credit
176
Debit
77
Food Stamps
6

When is HABA Purchased?

day of week
Sun
15.8%
Mon
15.4%
Tue
11.5%
Wed
14.5%
Thu
11.6%
Fri
13.8%
Sat
17.5%
time of day
Morning
26.4%
Noon
18.7%
Afternoon
35.2%
Evening
17.2%
Late
2.5%

Get More HABA Data

Contact us for the latest HABA consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do HABA consumers switch to?

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Why do consumers stop buying HABA products?

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Which retailers do HABA shoppers prefer to shop at?

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What motivates consumers to try HABA products?

Research the HABA Target Market

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Who actually buys HABA? Do these consumers match the intended target market of HABA?

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What motivates the target market to buy HABA?

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What other target market should HABA look at?

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Which other brands have a similar target market?

About Our HABA Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.