Hall's Consumer Insights

Who buys Hall's?

A Hall's consumer is generally very low income, Asian, and senior age. Hall's consumers are more likely to purchase Hall's during larger pantry stocking trips. Brands such as Puffs, Kleenex, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Hall's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
8.3%
Total Basket $ (median)
$26.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hall's Consumer Demographics

demographic
index
Female
100
Male
104
<24
107
25-34
92
35-44
94
45-54
112
55-64
114
65+
124
African American
121
Asian
149
Caucasian
94
Hispanic
100
demographic
index
Has Kids
94
No Kids
113
- $20k
118
$20k-40k
108
$40k-60k
98
$60k-80k
101
$80k-100k
94
$100k-125k
90
$125k +
94
No College
109
College
100
Adv. Degree
92

Understand Hall's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hall's Basket Affinity & Size

brand
basket affinity
Puffs 6.7x
Kleenex 5.2x
CoverGirl 4.1x
Listerine 3.6x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
211

Where is Hall's Purchased?

channels
index
Beauty
9
Club
54
Dollar
283
Drug
410
Food
58
Gas & Convenience
43
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Diet Pepsi 1.2x
Listerine 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
149
Credit
93
Debit
89
Food Stamps
49

When is Hall's Purchased?

day of week
Sun
15.0%
Mon
13.8%
Tue
13.5%
Wed
13.4%
Thu
13.3%
Fri
14.7%
Sat
16.4%
time of day
Morning
17.5%
Noon
16.5%
Afternoon
31.4%
Evening
27.4%
Late
7.1%

About Our Hall's Consumer Insights

How do we know who buys Hall's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hall's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.