Hall's Consumer Insights

Who buys Hall's? A Hall's consumer is generally very low income, Asian, and senior age. Hall's consumers are more likely to purchase Hall's during larger pantry stocking trips. Brands such as Puffs, Kleenex, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Hall's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
8.3%
Total Basket $ (median)
$26.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hall's Consumer Demographics

demographic
index
Female
100
Male
104
<24
107
25-34
92
35-44
94
45-54
112
55-64
114
65+
124
African American
121
Asian
149
Caucasian
94
Hispanic
100
demographic
index
Has Kids
94
No Kids
113
- $20k
118
$20k-40k
108
$40k-60k
98
$60k-80k
101
$80k-100k
94
$100k-125k
90
$125k +
94
No College
109
College
100
Adv. Degree
92

Understand Hall's Consumer Behavior

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Hall's Basket Affinity & Size

brand
basket affinity
Puffs 6.7x
Kleenex 5.2x
CoverGirl 4.1x
Listerine 3.6x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
211

Where is Hall's Purchased?

channels
index
Beauty
9
Club
54
Dollar
283
Drug
410
Food
58
Gas & Convenience
43
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Diet Pepsi 1.2x
Listerine 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
149
Credit
93
Debit
89
Food Stamps
49

When is Hall's Purchased?

day of week
Sun
15.0%
Mon
13.8%
Tue
13.5%
Wed
13.4%
Thu
13.3%
Fri
14.7%
Sat
16.4%
time of day
Morning
17.5%
Noon
16.5%
Afternoon
31.4%
Evening
27.4%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hall's consumers purchase?

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Why do Hall's consumers try new brands?

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Where do Hall's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hall's Target Market

Arrow and target

Who actually buys Hall's? Do these consumers match the intended target market of Hall's?

Thought bubble

What motivates the target market to purchase Hall's?

magnifying glass

What other target market should Hall's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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