Hamburger Helper Consumer Insights

Who buys Hamburger Helper?

A Hamburger Helper consumer is generally very low income, African American, and adolescent age. Hamburger Helper consumers are more likely to purchase Hamburger Helper during larger pantry stocking trips. Brands such as Totino's Party Pizza, Chef Boyardee, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Hamburger Helper Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.43
% of Basket $ (median)
3.1%
Total Basket $ (median)
$78.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hamburger Helper Consumer Demographics

demographic
index
Female
101
Male
89
<24
135
25-34
122
35-44
96
45-54
91
55-64
72
65+
50
African American
114
Asian
49
Caucasian
109
Hispanic
59
demographic
index
Has Kids
106
No Kids
86
- $20k
135
$20k-40k
133
$40k-60k
121
$60k-80k
98
$80k-100k
82
$100k-125k
71
$125k +
48
No College
133
College
99
Adv. Degree
63

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Hamburger Helper Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.6x
Chef Boyardee 6.4x
Maruchan Ramen 5.7x
Totino's Pizza Rolls 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
551

Where is Hamburger Helper Purchased?

channels
index
Club
2
Dollar
155
Drug
13
Food
127
Gas & Convenience
10
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Hawaiian Punch 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
102
Credit
75
Debit
103
Food Stamps
265

When is Hamburger Helper Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
12.6%
Wed
11.9%
Thu
11.7%
Fri
15.2%
Sat
17.5%
time of day
Morning
13.0%
Noon
15.7%
Afternoon
34.3%
Evening
29.3%
Late
7.7%

Get More Hamburger Helper Data

Better understand Hamburger Helper consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Hamburger Helper consumers switch to?

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Why do consumers stop buying Hamburger Helper products?

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Which retailers do Hamburger Helper shoppers prefer to shop at?

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What motivates consumers to try Hamburger Helper products?

Research the Hamburger Helper Target Market

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Who actually buys Hamburger Helper? Do these consumers match the intended target market of Hamburger Helper?

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What motivates the target market to buy Hamburger Helper?

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What other target market should Hamburger Helper look at?

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Which other brands have a similar target market?

About Our Hamburger Helper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.