Hampton Farms Consumer Insights

Who buys Hampton Farms?

A Hampton Farms consumer is generally very low income, Caucasian, and senior age. Hampton Farms consumers are more likely to purchase Hampton Farms during larger pantry stocking trips. Brands such as TURKEY KNOB, Generic Pma, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Hampton Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.9%
Total Basket $ (median)
$51.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hampton Farms Consumer Demographics

demographic
index
Female
99
Male
112
<24
81
25-34
69
35-44
89
45-54
117
55-64
184
65+
224
African American
84
Asian
98
Caucasian
102
Hispanic
82
demographic
index
Has Kids
82
No Kids
140
- $20k
113
$20k-40k
92
$40k-60k
99
$60k-80k
111
$80k-100k
108
$100k-125k
88
$125k +
90
No College
103
College
98
Adv. Degree
106

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Hampton Farms Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 4.8x
Generic Pma 4.4x
Taylor Farms 4.4x
Sunny Meadow 4.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
353

Where is Hampton Farms Purchased?

channels
index
Club
239
Dollar
3
Drug
31
Food
124
Gas & Convenience
23
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Sunny Meadow 1.4x
V8 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
112
Debit
89
Food Stamps
93

When is Hampton Farms Purchased?

day of week
Sun
17.9%
Mon
11.8%
Tue
10.9%
Wed
13.0%
Thu
12.7%
Fri
15.8%
Sat
17.9%
time of day
Morning
17.2%
Noon
18.4%
Afternoon
35.2%
Evening
24.1%
Late
5.1%

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Find Answers to Questions

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Which brands do Hampton Farms consumers switch to?

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Why do consumers stop buying Hampton Farms products?

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Which retailers do Hampton Farms shoppers prefer to shop at?

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What motivates consumers to try Hampton Farms products?

Research the Hampton Farms Target Market

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Who actually buys Hampton Farms? Do these consumers match the intended target market of Hampton Farms?

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What motivates the target market to buy Hampton Farms?

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What other target market should Hampton Farms look at?

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Which other brands have a similar target market?

About Our Hampton Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.