Handi-Snacks Consumer Insights

Who buys Handi-Snacks?

A Handi-Snacks consumer is generally very high income, Caucasian, and lower middle age. Handi-Snacks consumers are more likely to purchase Handi-Snacks during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

Handi-Snacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
3.7%
Total Basket $ (median)
$95.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Handi-Snacks Consumer Demographics

demographic
index
Female
102
Male
81
<24
61
25-34
90
35-44
131
45-54
86
55-64
49
65+
44
African American
73
Asian
96
Caucasian
102
Hispanic
102
demographic
index
Has Kids
124
No Kids
47
- $20k
78
$20k-40k
77
$40k-60k
95
$60k-80k
108
$80k-100k
110
$100k-125k
94
$125k +
136
No College
103
College
101
Adv. Degree
93

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Handi-Snacks Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.3x
YoCrunch 5.6x
Oscar Mayer Lunchables 5.4x
Nabisco Oreo 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
574

Where is Handi-Snacks Purchased?

channels
index
Club
3
Dollar
15
Drug
9
Food
67
Gas & Convenience
0
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
YoCrunch 1.8x
Oscar Mayer Lunchables 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
103
Credit
93
Debit
100
Food Stamps
152

When is Handi-Snacks Purchased?

day of week
Sun
19.8%
Mon
14.3%
Tue
12.8%
Wed
11.8%
Thu
11.3%
Fri
13.8%
Sat
16.4%
time of day
Morning
16.0%
Noon
15.5%
Afternoon
33.3%
Evening
27.3%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Handi-Snacks consumers purchase?

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Why do Handi-Snacks consumers try new brands?

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Where do Handi-Snacks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Handi-Snacks Target Market

Arrow and target

Who actually buys Handi-Snacks? Do these consumers match the intended target market of Handi-Snacks?

Thought bubble

What motivates the target market to purchase Handi-Snacks?

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What other target market should Handi-Snacks look at?

venn diagram

Which other brands have a similar target market?

About Our Handi-Snacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.