Hanes Consumer Insights

Who buys Hanes?

A Hanes consumer is generally lower income, African American, and lower middle age. Hanes consumers are more likely to purchase Hanes during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Hanes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$59.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hanes Consumer Demographics

demographic
index
Female
101
Male
91
<24
95
25-34
95
35-44
104
45-54
104
55-64
93
65+
92
African American
123
Asian
93
Caucasian
98
Hispanic
114
demographic
index
Has Kids
106
No Kids
87
- $20k
99
$20k-40k
103
$40k-60k
100
$60k-80k
100
$80k-100k
101
$100k-125k
99
$125k +
97
No College
104
College
100
Adv. Degree
96

Understand Hanes Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hanes Basket Affinity & Size

brand
basket affinity
Crayola 7.7x
Archer Farms 6.5x
Secret 5.2x
Febreze 4.6x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
248

Where is Hanes Purchased?

channels
index
Beauty
0
Club
15
Dollar
123
Drug
12
Food
3
Gas & Convenience
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
Armour 1.2x
Yoplait Go-Gurt 1.2x
Kelloggs Froot Loops 1.2x

How Did They Pay?

method
index
Cash
88
Credit
102
Debit
113
Food Stamps
37

When is Hanes Purchased?

day of week
Sun
16.2%
Mon
12.3%
Tue
12.0%
Wed
12.0%
Thu
12.4%
Fri
15.8%
Sat
19.3%
time of day
Morning
14.4%
Noon
17.5%
Afternoon
34.5%
Evening
25.7%
Late
7.9%

About Our Hanes Consumer Insights

How do we know who buys Hanes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hanes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.