Hanes Consumer Insights

Who buys Hanes? Hanes consumers are generally lower income, African American, and lower middle age. Hanes consumers are more likely to purchase Hanes during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Hanes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$59.95

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hanes Consumer Demographics

demographic
index
Female
101
Male
91
<24
95
25-34
95
35-44
104
45-54
104
55-64
93
65+
92
African American
123
Asian
93
Caucasian
98
Hispanic
114
demographic
index
Has Kids
106
No Kids
87
- $20k
99
$20k-40k
103
$40k-60k
100
$60k-80k
100
$80k-100k
101
$100k-125k
99
$125k +
97
No College
104
College
100
Adv. Degree
96

Understand Hanes Consumer Behavior

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Hanes Basket Affinity & Size

brand
basket affinity
Crayola 7.7x
Archer Farms 6.5x
Secret 5.2x
Febreze 4.6x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
248

Where is Hanes Purchased?

channels
index
Beauty
0
Club
15
Dollar
123
Drug
12
Food
3
Gas & Convenience
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
Armour 1.2x
Yoplait Go-Gurt 1.2x
Kelloggs Froot Loops 1.2x

How Did They Pay?

method
index
Cash
88
Credit
102
Debit
113
Food Stamps
37

When is Hanes Purchased?

day of week
Sun
16.2%
Mon
12.3%
Tue
12.0%
Wed
12.0%
Thu
12.4%
Fri
15.8%
Sat
19.3%
time of day
Morning
14.4%
Noon
17.5%
Afternoon
34.5%
Evening
25.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hanes consumers purchase?

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Why do Hanes consumers try new brands?

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Where do Hanes consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hanes Target Market

Arrow and target

Who actually buys Hanes? Do these consumers match the intended target market of Hanes?

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What motivates the target market to purchase Hanes?

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What other target market should Hanes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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