Hanover Consumer Insights

Who buys Hanover? Hanover consumers are generally slightly higher income, African American, and older age. Hanover consumers are more likely to purchase Hanover during larger pantry stocking trips. Brands such as Perdue, Sunny Meadow, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Hanover Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
2.7%
Total Basket $ (median)
$71.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hanover Consumer Demographics

demographic
index
Female
101
Male
95
<24
69
25-34
85
35-44
96
45-54
115
55-64
137
65+
115
African American
141
Asian
29
Caucasian
113
Hispanic
33
demographic
index
Has Kids
94
No Kids
115
- $20k
76
$20k-40k
87
$40k-60k
107
$60k-80k
96
$80k-100k
132
$100k-125k
93
$125k +
99
No College
122
College
96
Adv. Degree
95

Understand Hanover Consumer Behavior

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Hanover Basket Affinity & Size

brand
basket affinity
Perdue 6.8x
Sunny Meadow 5.3x
Birds Eye 5.1x
Mccormick 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
566

Where is Hanover Purchased?

channels
index
Club
56
Dollar
2
Drug
0
Food
109
Gas & Convenience
0
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.5x
Perdue 2.2x
Sunny Meadow 2.0x
Domino 2.0x

How Did They Pay?

method
index
Cash
133
Credit
98
Debit
85
Food Stamps
120

When is Hanover Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.0%
Wed
12.1%
Thu
11.3%
Fri
16.3%
Sat
18.0%
time of day
Morning
17.3%
Noon
19.0%
Afternoon
34.7%
Evening
23.6%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hanover consumers purchase?

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Why do Hanover consumers try new brands?

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Where do Hanover consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hanover Target Market

Arrow and target

Who actually buys Hanover? Do these consumers match the intended target market of Hanover?

Thought bubble

What motivates the target market to purchase Hanover?

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What other target market should Hanover look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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