Hanover Consumer Insights

Who buys Hanover?

A Hanover consumer is generally slightly higher income, African American, and older age. Hanover consumers are more likely to purchase Hanover during larger pantry stocking trips. Brands such as Perdue, Sunny Meadow, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Hanover Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
2.7%
Total Basket $ (median)
$71.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hanover Consumer Demographics

demographic
index
Female
101
Male
95
<24
69
25-34
85
35-44
96
45-54
115
55-64
137
65+
115
African American
141
Asian
29
Caucasian
113
Hispanic
33
demographic
index
Has Kids
94
No Kids
115
- $20k
76
$20k-40k
87
$40k-60k
107
$60k-80k
96
$80k-100k
132
$100k-125k
93
$125k +
99
No College
122
College
96
Adv. Degree
95

Understand Hanover Consumer Behavior

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Hanover Basket Affinity & Size

brand
basket affinity
Perdue 6.8x
Sunny Meadow 5.3x
Birds Eye 5.1x
Mccormick 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
566

Where is Hanover Purchased?

channels
index
Club
56
Dollar
2
Drug
0
Food
109
Gas & Convenience
0
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.5x
Perdue 2.2x
Sunny Meadow 2.0x
Domino 2.0x

How Did They Pay?

method
index
Cash
133
Credit
98
Debit
85
Food Stamps
120

When is Hanover Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.0%
Wed
12.1%
Thu
11.3%
Fri
16.3%
Sat
18.0%
time of day
Morning
17.3%
Noon
19.0%
Afternoon
34.7%
Evening
23.6%
Late
5.3%

Get More Hanover Data

Contact us for the latest Hanover consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hanover consumers switch to?

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Why do consumers stop buying Hanover products?

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Which retailers do Hanover shoppers prefer to shop at?

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What motivates consumers to try Hanover products?

Research the Hanover Target Market

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Who actually buys Hanover? Do these consumers match the intended target market of Hanover?

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What motivates the target market to purchase Hanover?

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What other target market should Hanover look at?

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Which other brands have a similar target market?

About Our Hanover Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.