Hansens Consumer Insights

Who buys Hansens?

A Hansens consumer is generally very low income, Asian, and lower middle age. Hansens consumers are more likely to purchase Hansens during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Jennie-O, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Hansens Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
8.1%
Total Basket $ (median)
$40.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hansens Consumer Demographics

demographic
index
Female
92
Male
177
<24
108
25-34
109
35-44
114
45-54
70
55-64
77
65+
79
African American
57
Asian
168
Caucasian
89
Hispanic
131
demographic
index
Has Kids
96
No Kids
108
- $20k
112
$20k-40k
99
$40k-60k
111
$60k-80k
98
$80k-100k
72
$100k-125k
102
$125k +
109
No College
76
College
107
Adv. Degree
93

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Hansens Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 10.5x
Jennie-O 9.8x
Oroweat 9.0x
Monster Energy 9.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
283

Where is Hansens Purchased?

channels
index
Club
74
Dollar
6
Drug
97
Food
202
Gas & Convenience
407
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Monster Energy 1.8x
Taylor Farms 1.7x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
139
Credit
99
Debit
82
Food Stamps
113

When is Hansens Purchased?

day of week
Sun
15.6%
Mon
14.8%
Tue
11.9%
Wed
14.3%
Thu
11.5%
Fri
16.1%
Sat
15.6%
time of day
Morning
20.4%
Noon
17.1%
Afternoon
32.4%
Evening
23.8%
Late
6.3%

Get More Hansens Data

Contact us for the latest Hansens consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hansens consumers switch to?

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Why do consumers stop buying Hansens products?

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Which retailers do Hansens shoppers prefer to shop at?

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What motivates consumers to try Hansens products?

Research the Hansens Target Market

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Who actually buys Hansens? Do these consumers match the intended target market of Hansens?

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What motivates the target market to buy Hansens?

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What other target market should Hansens look at?

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Which other brands have a similar target market?

About Our Hansens Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.