Happy Baby Consumer Insights

Who buys Happy Baby?

A Happy Baby consumer is generally very high income, Asian, and young adult age. Happy Baby consumers are more likely to purchase Happy Baby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Happy Baby Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Happy Baby Consumer Demographics

demographic
index
Female
101
Male
86
<24
52
25-34
190
35-44
101
45-54
23
55-64
31
65+
25
African American
49
Asian
199
Caucasian
96
Hispanic
87
demographic
index
Has Kids
127
No Kids
38
- $20k
50
$20k-40k
61
$40k-60k
82
$60k-80k
123
$80k-100k
114
$100k-125k
124
$125k +
141
No College
38
College
102
Adv. Degree
161

Understand Happy Baby Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Happy Baby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 48.7x
Gerber 41.6x
Archer Farms 19.3x
Horizon Organic 15.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
402

Where is Happy Baby Purchased?

channels
index
Club
243
Dollar
0
Drug
9
Food
38
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.4x
Huggies 2.0x
Horizon Organic 2.0x

How Did They Pay?

method
index
Cash
49
Credit
104
Debit
116
Food Stamps
58

When is Happy Baby Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
14.3%
Wed
11.8%
Thu
13.3%
Fri
14.1%
Sat
16.3%
time of day
Morning
14.3%
Noon
20.1%
Afternoon
36.6%
Evening
24.3%
Late
4.7%

About Our Happy Baby Consumer Insights

How do we know who buys Happy Baby? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Happy Baby consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.