Happy Baby Consumer Insights

Who buys Happy Baby? Happy Baby consumers are generally very high income, Asian, and young adult age. Happy Baby consumers are more likely to purchase Happy Baby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Happy Baby Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Happy Baby Consumer Demographics

demographic
index
Female
101
Male
86
<24
52
25-34
190
35-44
101
45-54
23
55-64
31
65+
25
African American
49
Asian
199
Caucasian
96
Hispanic
87
demographic
index
Has Kids
127
No Kids
38
- $20k
50
$20k-40k
61
$40k-60k
82
$60k-80k
123
$80k-100k
114
$100k-125k
124
$125k +
141
No College
38
College
102
Adv. Degree
161

Understand Happy Baby Consumer Behavior

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Happy Baby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 48.7x
Gerber 41.6x
Archer Farms 19.3x
Horizon Organic 15.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
402

Where is Happy Baby Purchased?

channels
index
Club
243
Dollar
0
Drug
9
Food
38
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.4x
Huggies 2.0x
Horizon Organic 2.0x

How Did They Pay?

method
index
Cash
49
Credit
104
Debit
116
Food Stamps
58

When is Happy Baby Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
14.3%
Wed
11.8%
Thu
13.3%
Fri
14.1%
Sat
16.3%
time of day
Morning
14.3%
Noon
20.1%
Afternoon
36.6%
Evening
24.3%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Happy Baby consumers purchase?

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Why do Happy Baby consumers try new brands?

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Where do Happy Baby consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Happy Baby Target Market

Arrow and target

Who actually buys Happy Baby? Do these consumers match the intended target market of Happy Baby?

Thought bubble

What motivates the target market to purchase Happy Baby?

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What other target market should Happy Baby look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us