Happy Baby Consumer Insights

Who buys Happy Baby?

A Happy Baby consumer is generally very high income, Asian, and young adult age. Happy Baby consumers are more likely to purchase Happy Baby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Happy Baby Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Happy Baby Consumer Demographics

demographic
index
Female
101
Male
86
<24
52
25-34
190
35-44
101
45-54
23
55-64
31
65+
25
African American
49
Asian
199
Caucasian
96
Hispanic
87
demographic
index
Has Kids
127
No Kids
38
- $20k
50
$20k-40k
61
$40k-60k
82
$60k-80k
123
$80k-100k
114
$100k-125k
124
$125k +
141
No College
38
College
102
Adv. Degree
161

Understand Happy Baby Consumer Behavior

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Happy Baby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 48.7x
Gerber 41.6x
Archer Farms 19.3x
Horizon Organic 15.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
402

Where is Happy Baby Purchased?

channels
index
Club
243
Dollar
0
Drug
9
Food
38
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.4x
Huggies 2.0x
Horizon Organic 2.0x

How Did They Pay?

method
index
Cash
49
Credit
104
Debit
116
Food Stamps
58

When is Happy Baby Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
14.3%
Wed
11.8%
Thu
13.3%
Fri
14.1%
Sat
16.3%
time of day
Morning
14.3%
Noon
20.1%
Afternoon
36.6%
Evening
24.3%
Late
4.7%

Get More Happy Baby Data

Contact us for the latest Happy Baby consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Happy Baby consumers switch to?

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Why do consumers stop buying Happy Baby products?

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Which retailers do Happy Baby shoppers prefer to shop at?

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What motivates consumers to try Happy Baby products?

Research the Happy Baby Target Market

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Who actually buys Happy Baby? Do these consumers match the intended target market of Happy Baby?

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What motivates the target market to purchase Happy Baby?

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What other target market should Happy Baby look at?

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Which other brands have a similar target market?

About Our Happy Baby Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.