Happy Family Brands Consumer Insights

Who buys Happy Family Brands?

A Happy Family Brands consumer is generally very high income, Asian, and young adult age. Happy Family Brands consumers are more likely to purchase Happy Family Brands during larger pantry stocking trips. Brands such as Archer Farms, Gerber Graduates, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Happy Family Brands Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.7%
Total Basket $ (median)
$68.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Happy Family Brands Consumer Demographics

demographic
index
Female
102
Male
80
<24
56
25-34
187
35-44
102
45-54
24
55-64
33
65+
26
African American
50
Asian
204
Caucasian
95
Hispanic
86
demographic
index
Has Kids
127
No Kids
39
- $20k
49
$20k-40k
60
$40k-60k
81
$60k-80k
120
$80k-100k
119
$100k-125k
122
$125k +
145
No College
38
College
102
Adv. Degree
163

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Happy Family Brands Basket Affinity & Size

brand
basket affinity
Archer Farms 35.1x
Gerber Graduates 28.0x
Gerber 27.7x
Horizon Organic 22.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
451

Where is Happy Family Brands Purchased?

channels
index
Club
227
Dollar
0
Drug
12
Food
35
Gas & Convenience
0
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.6x
Huggies 2.2x
Horizon Organic 2.0x

How Did They Pay?

method
index
Cash
47
Credit
102
Debit
119
Food Stamps
57

When is Happy Family Brands Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
14.1%
Wed
11.6%
Thu
13.0%
Fri
14.8%
Sat
16.5%
time of day
Morning
14.9%
Noon
20.1%
Afternoon
36.3%
Evening
23.9%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Happy Family Brands consumers purchase?

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Why do Happy Family Brands consumers try new brands?

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Where do Happy Family Brands consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Happy Family Brands Target Market

Arrow and target

Who actually buys Happy Family Brands? Do these consumers match the intended target market of Happy Family Brands?

Thought bubble

What motivates the target market to purchase Happy Family Brands?

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What other target market should Happy Family Brands look at?

venn diagram

Which other brands have a similar target market?

About Our Happy Family Brands Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.