Happy Family Brands Consumer Insights

Who buys Happy Family Brands?

A Happy Family Brands consumer is generally very high income, Asian, and young adult age. Happy Family Brands consumers are more likely to purchase Happy Family Brands during larger pantry stocking trips. Brands such as Archer Farms, Gerber Graduates, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Happy Family Brands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.7%
Total Basket $ (median)
$68.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Happy Family Brands Consumer Demographics

demographic
index
Female
102
Male
80
<24
56
25-34
187
35-44
102
45-54
24
55-64
33
65+
26
African American
50
Asian
204
Caucasian
95
Hispanic
86
demographic
index
Has Kids
127
No Kids
39
- $20k
49
$20k-40k
60
$40k-60k
81
$60k-80k
120
$80k-100k
119
$100k-125k
122
$125k +
145
No College
38
College
102
Adv. Degree
163

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Happy Family Brands Basket Affinity & Size

brand
basket affinity
Archer Farms 35.1x
Gerber Graduates 28.0x
Gerber 27.7x
Horizon Organic 22.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
451

Where is Happy Family Brands Purchased?

channels
index
Club
227
Dollar
0
Drug
12
Food
35
Gas & Convenience
0
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.6x
Huggies 2.2x
Horizon Organic 2.0x

How Did They Pay?

method
index
Cash
47
Credit
102
Debit
119
Food Stamps
57

When is Happy Family Brands Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
14.1%
Wed
11.6%
Thu
13.0%
Fri
14.8%
Sat
16.5%
time of day
Morning
14.9%
Noon
20.1%
Afternoon
36.3%
Evening
23.9%
Late
4.8%

About Our Happy Family Brands Consumer Insights

How do we know who buys Happy Family Brands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Happy Family Brands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.