HAPPYTOT Consumer Insights

Who buys HAPPYTOT? A HAPPYTOT consumer is generally very high income, Asian, and young adult age. HAPPYTOT consumers are more likely to purchase HAPPYTOT during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

HAPPYTOT Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.67
% of Basket $ (median)
4.1%
Total Basket $ (median)
$64.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

HAPPYTOT Consumer Demographics

demographic
index
Female
104
Male
61
<24
64
25-34
172
35-44
103
45-54
34
55-64
45
65+
31
African American
54
Asian
240
Caucasian
94
Hispanic
62
demographic
index
Has Kids
127
No Kids
40
- $20k
46
$20k-40k
51
$40k-60k
75
$60k-80k
115
$80k-100k
142
$100k-125k
101
$125k +
174
No College
34
College
101
Adv. Degree
176

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HAPPYTOT Basket Affinity & Size

brand
basket affinity
Gerber Graduates 66.7x
Gerber 46.1x
Archer Farms 27.3x
Horizon Organic 19.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
432

Where is HAPPYTOT Purchased?

channels
index
Club
282
Drug
23
Food
33
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.9x
Gerber 2.7x
Huggies 2.3x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
50
Credit
109
Debit
114
Food Stamps
66

When is HAPPYTOT Purchased?

day of week
Sun
17.1%
Mon
13.7%
Tue
11.1%
Wed
11.2%
Thu
12.0%
Fri
18.2%
Sat
16.8%
time of day
Morning
16.4%
Noon
20.7%
Afternoon
33.1%
Evening
25.2%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do HAPPYTOT consumers purchase?

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Why do HAPPYTOT consumers try new brands?

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Where do HAPPYTOT consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the HAPPYTOT Target Market

Arrow and target

Who actually buys HAPPYTOT? Do these consumers match the intended target market of HAPPYTOT?

Thought bubble

What motivates the target market to purchase HAPPYTOT?

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What other target market should HAPPYTOT look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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