HAPPYTOT Consumer Insights

Who buys HAPPYTOT?

A HAPPYTOT consumer is generally very high income, Asian, and young adult age. HAPPYTOT consumers are more likely to purchase HAPPYTOT during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

HAPPYTOT Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.67
% of Basket $ (median)
4.1%
Total Basket $ (median)
$64.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

HAPPYTOT Consumer Demographics

demographic
index
Female
104
Male
61
<24
64
25-34
172
35-44
103
45-54
34
55-64
45
65+
31
African American
54
Asian
240
Caucasian
94
Hispanic
62
demographic
index
Has Kids
127
No Kids
40
- $20k
46
$20k-40k
51
$40k-60k
75
$60k-80k
115
$80k-100k
142
$100k-125k
101
$125k +
174
No College
34
College
101
Adv. Degree
176

Understand HAPPYTOT Consumer Behavior

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HAPPYTOT Basket Affinity & Size

brand
basket affinity
Gerber Graduates 66.7x
Gerber 46.1x
Archer Farms 27.3x
Horizon Organic 19.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
432

Where is HAPPYTOT Purchased?

channels
index
Club
282
Drug
23
Food
33
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.9x
Gerber 2.7x
Huggies 2.3x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
50
Credit
109
Debit
114
Food Stamps
66

When is HAPPYTOT Purchased?

day of week
Sun
17.1%
Mon
13.7%
Tue
11.1%
Wed
11.2%
Thu
12.0%
Fri
18.2%
Sat
16.8%
time of day
Morning
16.4%
Noon
20.7%
Afternoon
33.1%
Evening
25.2%
Late
4.6%

Get More HAPPYTOT Data

Contact us for the latest HAPPYTOT consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do HAPPYTOT consumers switch to?

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Why do consumers stop buying HAPPYTOT products?

Store front

Which retailers do HAPPYTOT shoppers prefer to shop at?

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What motivates consumers to try HAPPYTOT products?

Research the HAPPYTOT Target Market

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Who actually buys HAPPYTOT? Do these consumers match the intended target market of HAPPYTOT?

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What motivates the target market to buy HAPPYTOT?

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What other target market should HAPPYTOT look at?

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Which other brands have a similar target market?

About Our HAPPYTOT Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.