Haribo Consumer Insights

Who buys Haribo?

A Haribo consumer is generally very high income, Asian, and lower middle age. Haribo consumers are more likely to purchase Haribo during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Haribo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.77
% of Basket $ (median)
6.4%
Total Basket $ (median)
$27.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Haribo Consumer Demographics

demographic
index
Female
100
Male
97
<24
95
25-34
105
35-44
109
45-54
95
55-64
70
65+
56
African American
128
Asian
151
Caucasian
94
Hispanic
89
demographic
index
Has Kids
104
No Kids
91
- $20k
88
$20k-40k
97
$40k-60k
96
$60k-80k
100
$80k-100k
97
$100k-125k
104
$125k +
118
No College
84
College
103
Adv. Degree
105

Understand Haribo Consumer Behavior

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Haribo Basket Affinity & Size

brand
basket affinity
Skittles 8.1x
Twizzlers 8.0x
Cadbury 5.7x
Twix 5.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
239

Where is Haribo Purchased?

channels
index
Beauty
37
Club
16
Dollar
139
Drug
305
Food
105
Gas & Convenience
187
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Sparkling Ice 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
132
Credit
92
Debit
92
Food Stamps
99

When is Haribo Purchased?

day of week
Sun
15.2%
Mon
11.7%
Tue
12.7%
Wed
13.1%
Thu
14.1%
Fri
16.5%
Sat
16.7%
time of day
Morning
12.6%
Noon
15.4%
Afternoon
34.5%
Evening
29.7%
Late
7.9%

About Our Haribo Consumer Insights

How do we know who buys Haribo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Haribo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.