Haribo Gold Bears Consumer Insights

Who buys Haribo Gold Bears?

A Haribo Gold Bears consumer is generally slightly lower income, African American, and lower middle age. Haribo Gold Bears consumers are more likely to purchase Haribo Gold Bears during larger pantry stocking trips. Brands such as Twizzlers, Kellogg's, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Haribo Gold Bears Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.29
% of Basket $ (median)
4.7%
Total Basket $ (median)
$27.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Haribo Gold Bears Consumer Demographics

demographic
index
Female
100
Male
96
<24
78
25-34
101
35-44
106
45-54
104
55-64
75
65+
61
African American
133
Asian
125
Caucasian
96
Hispanic
92
demographic
index
Has Kids
105
No Kids
88
- $20k
94
$20k-40k
96
$40k-60k
105
$60k-80k
103
$80k-100k
96
$100k-125k
96
$125k +
104
No College
79
College
103
Adv. Degree
112

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Haribo Gold Bears Basket Affinity & Size

brand
basket affinity
Twizzlers 12.8x
Kellogg's 8.2x
Pop-Tarts 7.1x
Dannon Danimals 6.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
331

Where is Haribo Gold Bears Purchased?

channels
index
Club
3
Dollar
176
Drug
165
Food
240
Gas & Convenience
215
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Perdue 1.5x
Twizzlers 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
149
Credit
73
Debit
96
Food Stamps
159

When is Haribo Gold Bears Purchased?

day of week
Sun
15.4%
Mon
10.5%
Tue
12.9%
Wed
13.1%
Thu
14.1%
Fri
18.1%
Sat
15.9%
time of day
Morning
14.0%
Noon
15.8%
Afternoon
32.9%
Evening
31.2%
Late
6.0%

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Find Answers to Questions

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Which brands do Haribo Gold Bears consumers switch to?

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What motivates consumers to try Haribo Gold Bears products?

Research the Haribo Gold Bears Target Market

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Who actually buys Haribo Gold Bears? Do these consumers match the intended target market of Haribo Gold Bears?

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About Our Haribo Gold Bears Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.