Harry Potter Consumer Insights

Who buys Harry Potter?

A Harry Potter consumer is generally lower income, Caucasian, and adolescent age. Harry Potter consumers are more likely to purchase Harry Potter during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Harry Potter Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Harry Potter Consumer Demographics

demographic
index
Female
100
Male
101
<24
143
25-34
111
35-44
95
45-54
101
55-64
81
65+
71
African American
65
Asian
98
Caucasian
102
Hispanic
100
demographic
index
Has Kids
97
No Kids
107
- $20k
106
$20k-40k
108
$40k-60k
93
$60k-80k
104
$80k-100k
88
$100k-125k
101
$125k +
102
No College
75
College
103
Adv. Degree
113

Understand Harry Potter Consumer Behavior

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Harry Potter Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.5x
Marketside 6.2x
Hawaiian Punch 5.9x
Digiorno 5.7x
basket size
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
269

Where is Harry Potter Purchased?

channels
index
Club
2
Dollar
20
Drug
3
Food
11
Gas & Convenience
14
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marketside 1.5x
Monster Energy 1.4x
Ro-Tel 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
109
Food Stamps
83

When is Harry Potter Purchased?

day of week
Sun
14.7%
Mon
12.6%
Tue
13.3%
Wed
13.4%
Thu
12.7%
Fri
16.2%
Sat
17.2%
time of day
Morning
14.6%
Noon
15.1%
Afternoon
34.0%
Evening
28.6%
Late
7.7%

Get More Harry Potter Data

Contact us for the latest Harry Potter consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Harry Potter consumers switch to?

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Why do consumers stop buying Harry Potter products?

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Which retailers do Harry Potter shoppers prefer to shop at?

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What motivates consumers to try Harry Potter products?

Research the Harry Potter Target Market

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Who actually buys Harry Potter? Do these consumers match the intended target market of Harry Potter?

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What motivates the target market to buy Harry Potter?

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What other target market should Harry Potter look at?

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Which other brands have a similar target market?

About Our Harry Potter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.