Harry Potter Consumer Insights

Who buys Harry Potter? Harry Potter consumers are generally lower income, Caucasian, and adolescent age. Harry Potter consumers are more likely to purchase Harry Potter during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

Harry Potter Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Harry Potter Consumer Demographics

demographic
index
Female
100
Male
101
<24
143
25-34
111
35-44
95
45-54
101
55-64
81
65+
71
African American
65
Asian
98
Caucasian
102
Hispanic
100
demographic
index
Has Kids
97
No Kids
107
- $20k
106
$20k-40k
108
$40k-60k
93
$60k-80k
104
$80k-100k
88
$100k-125k
101
$125k +
102
No College
75
College
103
Adv. Degree
113

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Harry Potter Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.5x
Marketside 6.2x
Hawaiian Punch 5.9x
Digiorno 5.7x
basket size
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
269

Where is Harry Potter Purchased?

channels
index
Club
2
Dollar
20
Drug
3
Food
11
Gas & Convenience
14
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marketside 1.5x
Monster Energy 1.4x
Ro-Tel 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
109
Food Stamps
83

When is Harry Potter Purchased?

day of week
Sun
14.7%
Mon
12.6%
Tue
13.3%
Wed
13.4%
Thu
12.7%
Fri
16.2%
Sat
17.2%
time of day
Morning
14.6%
Noon
15.1%
Afternoon
34.0%
Evening
28.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Harry Potter consumers purchase?

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Why do Harry Potter consumers try new brands?

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Where do Harry Potter consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Harry Potter Target Market

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Who actually buys Harry Potter? Do these consumers match the intended target market of Harry Potter?

Thought bubble

What motivates the target market to purchase Harry Potter?

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What other target market should Harry Potter look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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