Hartz Consumer Insights

Who buys Hartz? Hartz consumers are generally very low income, Caucasian, and adolescent age. Hartz consumers are more likely to purchase Hartz during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Hartz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.12
% of Basket $ (median)
9.8%
Total Basket $ (median)
$52.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hartz Consumer Demographics

demographic
index
Female
101
Male
94
<24
156
25-34
96
35-44
92
45-54
111
55-64
112
65+
76
African American
59
Asian
66
Caucasian
107
Hispanic
91
demographic
index
Has Kids
89
No Kids
125
- $20k
133
$20k-40k
126
$40k-60k
111
$60k-80k
102
$80k-100k
89
$100k-125k
72
$125k +
62
No College
139
College
97
Adv. Degree
69

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Hartz Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.9x
Arm & Hammer 4.6x
Febreze 4.6x
Hefty 4.1x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
330

Where is Hartz Purchased?

channels
index
Beauty
1
Club
0
Dollar
25
Drug
40
Food
42
Gas & Convenience
2
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.6x
Marlboro 1.5x
Sunbeam 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
108
Credit
81
Debit
121
Food Stamps
59

When is Hartz Purchased?

day of week
Sun
16.7%
Mon
12.2%
Tue
11.7%
Wed
12.0%
Thu
13.2%
Fri
15.5%
Sat
18.5%
time of day
Morning
14.4%
Noon
16.4%
Afternoon
34.1%
Evening
26.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hartz consumers purchase?

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Why do Hartz consumers try new brands?

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Where do Hartz consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hartz Target Market

Arrow and target

Who actually buys Hartz? Do these consumers match the intended target market of Hartz?

Thought bubble

What motivates the target market to purchase Hartz?

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What other target market should Hartz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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