Hartz Consumer Insights

Who buys Hartz?

A Hartz consumer is generally very low income, Caucasian, and adolescent age. Hartz consumers are more likely to purchase Hartz during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Hartz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.12
% of Basket $ (median)
9.8%
Total Basket $ (median)
$52.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hartz Consumer Demographics

demographic
index
Female
101
Male
94
<24
156
25-34
96
35-44
92
45-54
111
55-64
112
65+
76
African American
59
Asian
66
Caucasian
107
Hispanic
91
demographic
index
Has Kids
89
No Kids
125
- $20k
133
$20k-40k
126
$40k-60k
111
$60k-80k
102
$80k-100k
89
$100k-125k
72
$125k +
62
No College
139
College
97
Adv. Degree
69

Understand Hartz Consumer Behavior

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Hartz Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.9x
Arm & Hammer 4.6x
Febreze 4.6x
Hefty 4.1x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
330

Where is Hartz Purchased?

channels
index
Beauty
1
Club
0
Dollar
25
Drug
40
Food
42
Gas & Convenience
2
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.6x
Marlboro 1.5x
Sunbeam 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
108
Credit
81
Debit
121
Food Stamps
59

When is Hartz Purchased?

day of week
Sun
16.7%
Mon
12.2%
Tue
11.7%
Wed
12.0%
Thu
13.2%
Fri
15.5%
Sat
18.5%
time of day
Morning
14.4%
Noon
16.4%
Afternoon
34.1%
Evening
26.9%
Late
8.2%

About Our Hartz Consumer Insights

How do we know who buys Hartz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hartz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.