Harvestland Consumer Insights

Who buys Harvestland?

A Harvestland consumer is generally very high income, African American, and young adult age. Harvestland consumers are more likely to purchase Harvestland during larger pantry stocking trips. Brands such as Bolthouse Farms, Marketside, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Harvestland Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.88
% of Basket $ (median)
6.7%
Total Basket $ (median)
$116.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Harvestland Consumer Demographics

demographic
index
Female
100
Male
99
<24
94
25-34
123
35-44
106
45-54
78
55-64
68
65+
51
African American
136
Asian
51
Caucasian
104
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
79
$20k-40k
74
$40k-60k
88
$60k-80k
114
$80k-100k
116
$100k-125k
107
$125k +
122
No College
78
College
101
Adv. Degree
120

Understand Harvestland Consumer Behavior

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Harvestland Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 7.1x
Marketside 6.8x
Sunny Meadow 6.2x
Old El Paso 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
541

Where is Harvestland Purchased?

channels
index
Drug
5
Food
79
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Jennie-O 1.7x
Perdue 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
60
Credit
124
Debit
98
Food Stamps
126

When is Harvestland Purchased?

day of week
Sun
21.2%
Mon
15.1%
Tue
11.4%
Wed
11.2%
Thu
10.4%
Fri
12.6%
Sat
18.1%
time of day
Morning
14.9%
Noon
18.4%
Afternoon
35.7%
Evening
25.7%
Late
5.3%

About Our Harvestland Consumer Insights

How do we know who buys Harvestland? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Harvestland consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.