Hasbro Consumer Insights

Who buys Hasbro?

A Hasbro consumer is generally very high income, Hispanic, and lower middle age. Hasbro consumers are more likely to purchase Hasbro during larger pantry stocking trips. Brands such as Crayola, Energizer, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Hasbro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
15.7%
Total Basket $ (median)
$63.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hasbro Consumer Demographics

demographic
index
Female
102
Male
77
<24
56
25-34
113
35-44
123
45-54
69
55-64
56
65+
46
African American
68
Asian
102
Caucasian
101
Hispanic
106
demographic
index
Has Kids
124
No Kids
46
- $20k
82
$20k-40k
86
$40k-60k
102
$60k-80k
102
$80k-100k
105
$100k-125k
109
$125k +
110
No College
93
College
102
Adv. Degree
99

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Hasbro Basket Affinity & Size

brand
basket affinity
Crayola 13.1x
Energizer 6.6x
Hershey's Kisses 6.2x
Gerber Graduates 5.3x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
250

Where is Hasbro Purchased?

channels
index
Beauty
1
Club
6
Dollar
134
Drug
48
Food
6
Gas & Convenience
9
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Huggies 1.5x
Yoplait Go-Gurt 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
92
Credit
93
Debit
117
Food Stamps
38

When is Hasbro Purchased?

day of week
Sun
14.0%
Mon
11.2%
Tue
11.1%
Wed
11.3%
Thu
13.3%
Fri
19.0%
Sat
20.2%
time of day
Morning
14.2%
Noon
18.0%
Afternoon
33.4%
Evening
26.3%
Late
8.1%

Get More Hasbro Data

Better understand Hasbro consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Hasbro consumers switch to?

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Why do consumers stop buying Hasbro products?

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Which retailers do Hasbro shoppers prefer to shop at?

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What motivates consumers to try Hasbro products?

Research the Hasbro Target Market

Arrow and target

Who actually buys Hasbro? Do these consumers match the intended target market of Hasbro?

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What motivates the target market to buy Hasbro?

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What other target market should Hasbro look at?

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Which other brands have a similar target market?

About Our Hasbro Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.